Who's doing what in the world of commercial creativity.
Happy Birthday Tim Tams, you're nearly as old as Barbie. But while the leggy doll is celebrating her 55th in a bikini on the cover of Sports Illustrated Swimwear, Tim Tam's doing the family thing. DDB …
Nike owns running. But, thanks to Grey, Puma owns dance. The Puma Dance Dictionary, created last summer by Grey London so that kids could ‘talk’ to one another using dance moves, has been used to retell …
My thinking is first time, scary. Second time, hilarious. Third time, why? But the viral ratings for AMC’s Walking Dead zombie stunt in NYC say my thinking is wrong. The Walking Dead television series first went to …
Last year, Coopers turned 150. This year its website has been reborn. And so, therefore, has its brand personality. It’s clubby, friendly, local and useful. The strikingly different website was designed by Melbourne digital agency, Citrus. …
Chimera is relatively new on the Cannes scene, so here’s its snapshot. It began when Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation got together to use the creativity and problem-solving abilities …
In the lead up to Chinese New Year, on January 31st this year, Hong Kong residents were thinking about gifts wrapped in red and gold. And Saatchi & Saatchi Hong Kong was thinking about sustainable …
There were personal computers before Steve Jobs presented the Macintosh to Apple investors. The Mac moved in and took over. Why? It made itself useful. It was user-friendly and behaved like a helpful teammate, turning complex processes …
The ibis Sweet Bed™ is found in almost every ibis hotel. Its design required 8 months of work by 60 engineers from Accor's research and development team. Everything about the ibis Sweet Bed™ has been …
Admen who surf. There are a lot of them in Australia. Most use surfing to clear a space in their head to be filled later with wild ideas the client will fight not to make and …