Chime: Paddy Power nails cheeky humour (at last)
Irish bookmaker, Paddy Power, is a brave advertiser. Too brave is a question it’s fair to ask. Its signature style, which it calls “cheeky” and rather a lot of people …
Irish bookmaker, Paddy Power, is a brave advertiser. Too brave is a question it’s fair to ask. Its signature style, which it calls “cheeky” and rather a lot of people …
Three global creative directors - Susan Credle, Tham Khai Meng and Mark Tutssel – have analysed the world’s most creative campaigns, the campaigns that reached the highest scores in more than …
A few weeks ago, J.Walter Thompson invited people to test their humanity, with this premise, “In a world of clickbait headlines and self-obsessed social media, J. Walter Thompson London has created …
New York-based, South African filmmaker, Salomon Ligthelm, put the spotlight on his abilities at last year's Young Director Awards with three films that picked up prizes in three different categories. His …
How vandalism will save advertising. This was the title of Jeff Goodby's talk. Little wonder he delivered it to a packed audience. "Is advertising fun any more," he asked? You know …
Digital service consultancy, RXP, and The Works have launched a content and production agency called Daresay led by a team of strategists, producers and editors. Daresay will offer strategic planning, creative …
Your kid posts are just as adorable to pedophiles and sex offenders as they are to you. And parents are making it easy for these criminals to find them. Parents love …
Last year, Heckler’s lead editor, Andrew Holmes worked on a special film called Byron, the passion project of David Nobay, chief creative officer of Marcel Sydney and Justin McMillan, Goodoil …
“Imagine a world where you only hear from men…or from those with authority…from one generation…one ethnicity.” Y&R Sydney has imagined that. And turned it into a song. A song that begins …
The creative industry, the industry that’s meant to be all about thinking outside the square and embracing new ideas, has been one of the more exclusive industries for too long. In …
Budweiser is the latest brand to support the social evolution occurring in China through which young people are breaking out of the traditions that have tied them to a prescribed …
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