Madcap humour is so rare in sports shoe or sportswear advertising. That’s not the only reason New York creative studio, Chandelier Creative’s, humour for retro range, Noah x Puma, sparkles. Watch:

The spot, Winning Streak, launches the multi-season collaboration between New York men’s fashion brand, Noah, and Puma under the banner Dare to Unbare. It promotes the first drop, starring the revival of the legendary Puma Star shoe. The limited-release shoe is a nod to the classic 1970 Puma Wimbledon shoe and the campaign brings back the 1970s in all their glory, including streaking and “the power of everyday rebellion”. The rest of the range is based on Noah’s timeless East Coast preppy look.

The film was directed by O Positive’s Brian Billow.

Credits
Creative Agency: Chandelier Creative
Chief Creative Officer: Michael Scanlon
Creative Director: Eva Jane Hogan
Strategy Director: Spencer Gervasoni
Art Director: Silas Helm
Copywriter: Emily Bernstein
Production Manager: Katie Knab Oslen
Managing Director: Eileen Eastburn
Account Managers: Justin Signore, Elizabeth Trousdale & Chris Stewart

Production Company: O Positive
Director: Brian Billow
Executive Producers: Ralph Laucella & Marc Grill
Producer: Eric Liney
Director Of Photography: Kenji Katori
Wardrobe: Paola Alfaro & Estelle Bailey Babenzien

Production Service: The Lift
Executive Producer: Pablo Chozas
Producer: Jose Aguirre
Production Designer: Jorge Vujosevich

Editing: Mackcut NYC
Editor: Ryan Steele