Admit it, you’d love to know what’s in your neighbours’ weirder online shopping deliveries and why they’ve been buying the goods. Posties get to do that every day. CHE Proximity has played on the fun game of sticky-beaking, by taking them inside the working world of Aussie posties, to let Australia know that you can get everything you want to buy on eBay and at some of the best prices possible.

CHE Proximity Sydney, executive creative director, Wesley Hawes, noted, “The humble Aussie posties remain neutral in the online retail war. Although unbiased, they know everything about the nation’s shopping habits, with millions of parcels passing through their dexterous fingers daily. This new platform from eBay shows us what really goes on behind-the-scenes.”

The campaign, Posties, is to come from the new platform created by CHE Proximity for eBay since its appointment as creative agency earlier in 2019.

“eBay is the country’s most visited online shopping site, with two out of three Aussies having made purchases within the last twelve months. That equals a lot of deliveries,” CHE Proximity noted.  “ All happening in Australia every day. Yet to most, this process is hidden. So, CHE Proximity decided to shine a light on the delivery room and the people that have more insight into our online shopping habits than anyone else: Posties.”

In the first film, two posties wonder what could have motivated a purchase of a selfie-stick, work boots, a vacuum cleaner and peanut butter. And so do you, yes? In the second, a postie expresses his empathy in a lift for the hapless purchaser of cosmetic products exactly the same as her workmates, who bought from eBay – but at a much greater cost. Beware who you talk to in lifts.

A third film will be released in the lead up to Christmas.

CHE Proximity chief creative officer, Ant White, stated, “We all know that Aussies love a bargain and hate to feel ripped off. This campaign reminds us that eBay is the undisputed one-stop shop for everything Australia wants and needs, every day – and at some of the best prices.”

The light-hearted films were directed by Tony Rogers from Guilty. The TVCs will run until Christmas and will be accompanied by radio, OOH and social.

CHE Proximity Sydney, executive creative director, Wesley Hawes, noted, “The humble Aussie posties remain neutral in the online retail war. Although unbiased, they know everything about the nation’s shopping habits, with millions of parcels passing through their dexterous fingers daily. This new platform from eBay shows us what really goes on behind-the-scenes.”

Credits:

Creative Agency: CHE Proximity

Chief Creative Officer: Ant White

Executive Creative Director: Wesley Hawes

Sam Dickson – Creative Directors: Sam Dickson & Cameron Bell

Senior Art Director: Cass Jam

Senior Copywriter: Geoff Fischer

Chief Strategy Officer: David Halter

Managing Director: Vanessa Nicol

Senior Account Director: Karolina Alas

Senior Account Manager: Jack Hale

Director of Strategic Production: Holly Alexander

Producer: Karine Pawel

Assistant Producer: Miranda Pezzimenti

Social Agency Editor: King Yong

Production Company: Guilty

Director: Tony Rogers

Editor: Tim Parrington

Executive Producer: Jason Byrne

Line Producer: Victoria Walker

DOP: Marin Johnson

Post Production: Heckler