CHE Proximity Sydney executive creative director, Cam Hoelter, is leaving the agency after just six months.
He left his position as senior vice president & executive creative director at McCann New York in September last year to take up the role Wesley Hawes had left. He had been there for three years.
Before McCann, Hoelter had been executive creative director at DDB in New York for three years and deputy executive creative director at DDB Sydney for five. Under his leadership there, Volkswagen and McDonald’s Australia won 3 gold Lions and 11 Lions overall in just over three years and the agency became Australia’s most awarded agency in Cannes in 2016.
He also worked at Clemenger BBDO Melbourne and The Campaign Palace as a creative director earlier in his career.
Hoelter stated, “I’ve had a great time at CHEP but some weeks ago I decided I wanted to focus on a different challenge. In the meantime, I’ll be hanging around to help with the transition. It’s a great agency with great leadership and I look forward to watching their continued success.”
Justin Hind, chief executive officer of CHE Proximity, commented, “Cam has done a brilliant job for us in Sydney and has contributed significantly to the team and new business, with Tourism Australia’s recent retail campaign as testimony to his creative leadership here in Sydney. Cam decided a while ago that he wanted to focus his energy on something different which we support, and we wish him well on his next chapter. Cam is remaining engaged with the agency during this transition phase, and we’ve already developed a view on how and who will lead the Sydney creative department under Gavin McLeod’s leadership in partnership with Glen Dickson.”