Gotta love this. Send someone who didn’t win at Cannes your Cannes-dolences. It’s a real (online) card. Please use it with empathy, not glee.
The idea behind the project, which was created by Mark Kelly, a senior creative at The Marketing Store Europe (who says he has missed the shortlist – again), is that not winning at Cannes makes creatives miserable. Having to read the joyful messages from creatives who did win makes creatives who didn’t really miserable.
It’s a brilliant self-promotion for Kelly and a bit of fun to liven up yet another awards event that came and went virtually.
Kelly has made a collection of Cannes-dolences cards, or you can write your own, that you can send to a friend, colleague or partner along with a chocolate Lion for just under £4 per card. And that money will be put to good use – donated to mental health charity, Mind.
