Cheil Australia has appointed Pete Sherrah as creative director. He joins from Havas Host where he has spent the last six-and-a-half years, the final three as associate creative director.

At Havas Host, he led creative for global and national brands such as IKEA, Tourism Fiji and Tassal.

Spanning a broad range of skillsets, Sherrah’s job will be to amplify the creative capabilities for Cheil Australia through creative direction, strategy, experiential, and the mentoring and leadership of the broader creative team.

“Pete is an outstanding creative leader with the talent and curiosity that is needed to take Cheil to the next level,” stated Kim Le Gras, general manager, creative and campaign at Cheil Australia. “His skillset and unique perspectives are exactly what is needed as we continue on our growth trajectory, especially given the potential Cheil has to offer both existing and prospective clients.”

Sherrah added, “What drew me to Cheil was the breadth and depth of capabilities the team provides that has contributed to their growth. It’s teams like these where innovative, category-defining creative work is born. I look forward to contributing to the high calibre of creative output and working with the broader roster of clients at a time when we continue to take the agency from strength to strength.”