On August 7, Cheil India and Samsung turned the Samsung India building in India into a colossal, large-than-life vault. The un-ignorable CGI activation stunned onlookers while it vividly dramatised the defence-grade protection of Samsung Knox Vault.

Online security has become one of the most important features on smartphones as scammers have become a critical problem of digital life. In 2023, scammers stole over US$1 trillion from victims around the world, according to the World Economic Forum. The technological advancements that enhance digital enjoyment are also enabling organised crime groups to target victims better around the world, according to Interpol’s Global Financial Fraud report.

Samsung Knox Vault is designed to safeguard sensitive data on Samsung Galaxy series smartphones by combining a secure processor, memory and software that protects the smartphone against both software and hardware attacks and is available on Galaxy A55 and Galaxy A35 5G phones.

Credits

Agency: Cheil India
Chief Creative Officer: Vikash Chemjong
Executive Creative Director: Kaushik Datta
Creatives: Hardik Trivedi, Madhumita Deb, Purnank Kaul, Arka Ghosh
Chief Strategy Officer: Sourav Ray
Chief Operating Officer: Sanjeev Jasani
Vice President: Aman Kishore
Account Management: Tanushree Sharma, Rahul Chaudhary, Kajri Soni
Account Planning: Arnab Datta Chaudhuri, Sobhanjan Mallick
Agency Producers: Revati Ahuja, Angad Bhalla