Boy bands and reality romance shows go together like Nick Lachey and TV show hosting. Agency, Chemistry has put them all together in a ferociously funny three-and-a-half minute music video spot introducing Netflix’ reality roman show line-up for 2022-3.

Harry Jowsey, Nathan Webb, and Nathan Soan Mngomazulu from Netflix’s Too Hot to Handle, together with Love is Blind stars Matt Barnett and Jarrette Jones, star as boy band members trying to get their first big break – by phoning Nick Lachey. Their single, Love has No Off Season, is a thinly veiled advertisement for the shows – fan-favourites, Love is Blind; Too Hot to Handle; Indian Matchmaking;  and Love is Blind: After the Altar, and new shows, The Ultimatum; Love on the Spectrum US; Dated and Related; and Jewish Matchmaking. The commercial is an all-round pleaser – even if you’re not (yet) a reality romance show fan.

The hero spot will be supported by new work throughout the year – a social campaign, video content, surprise appearances and merch.

Credits:

Client: Netflix
Director, Creative Marketing: Giselle Anzalone
Managers, Global Creative Marketing: Ashley Ragan & Kimberly Kaplan
Campaign Operations Manager: Andrea Araujo

Agency: Chemistry
President: Tim Smith 
Chief Creative Officer: Chris Breen
VP, Executive Creative Director: Will Benham
Executive Creative Director: Mike Groenewald
Senior Art Director: Lizzy Powers
Associate Creative Director – Copy: Dan Lemaux
Senior Producer: Ben Stansbury
VP, Group Account Director: Courtney Saul
Associate Director, Brand Strategy: Alexa McGriff
Account Supervisor: Payton Russell
Project Manager: Lauren Interrante

Production Partner: Riverside Entertainment
Executive Producer: Jeff Molyneaux
Head of Production: Elizabeth Heller
Director: Krista Liney
Producer: Andrea Bernick
Editor: Andy DeVries @ Bruton Stroube Studios

Post Production Manager: Sunshine Clay @ Bruton Stroube Studios
Editor & Finisher: Misha Mazor