Apple Vision Pro, its first spatial computer, is set to launch on February 2. The new computer will provide digital experiences that jump off screens into the physical world.
Revving up interest is a 38-second spot, Get Ready, in which classic TV and movie characters prepare to be wowed by putting on various headset devices – Luke Skywalker, Snoopy, Ant-Man, Spongebob SquarePants, Geordi La Forge and Iron Man among them. The commercial enters the real world at its end with a woman putting on the Vision Pro and seeing the device’s user interface.
The video mimics Apple’s 2007 spot, Hello, which introduced the iPhone to the world. It is running on broadcast TV and Apple’s YouTube channel.
A more descriptive video was launched in June last year:
