Clemenger BBDO has grabbed the opportunity to appoint Brodie King as creative director on her return from London after a decade there. She was most recently Creative Lead at the TheOr, the independent start-up launched by Mother in 2020.

In 2021, King was named one of Campaign’s and Creative Equals’ 2021 Future Leaders, and she has been an ambassador for the Creative Mentor Network – a charity supporting diversity and inclusion in the creative industries. 

After studying at the School of Communications and Arts (SCA) in London, King’s career spans some of the world’s top creative agencies, such as Proximity London, Havas and The&Partnership. She has signed the ocean to Universal Music, so it could fund its own protection via streaming royalties and developed a Human Care Label for a campaign with Topshop and mental health charity Campaign Against Living Miserably.

Clemenger BBDO chief creative officer, Jim Curtis, stated, “A talent and force to be reckoned with, Brodie is creative, innovative, driven, and a natural leader. We’re all excited to see what Brodie brings to the team; we know her lessons will be invaluable and her creativity will be contagious.” 

King commented, “As an Aussie working abroad, I’ve always kept a keen eye on what Clemenger BBDO is doing. To get the chance to work with Jim, Daz, Rich and Tristan across both Sydney and Melbourne makes me giddy with excitement. The talent there is world class and I can’t wait to see what we can do next.”