Stan’s new campaign isn’t a montage of what you can stream. It’s a montage of what you’ll miss out on if you don’t. Clemenger BBDO’s new work for Australia’s only locally owned streaming service, Enter the Chat, is a wild punk rock music video featuring the Stan community and the conversations they’re having. Join in to avoid FOMO.   

A new era for Stan, the campaign aims to redefine how Stan connects with audiences across both entertainment and sport, positioning the streaming service as Australia’s lightning rod for cultural conversation. The campaign underlines how Australia’s most impactful cultural moments extend far beyond the screen – a dramatic season finale debated in group chats; a game-changing sporting result analysed at the pub…

Clemenger BBDO co-CEO, Sheryl Marjoram,commented,“I can’t wait for this work to be out in the wild. It’s big, energetic and unignorable. Stan truly understands the Aussie need for connection, belonging and cultural participation when it comes to how we like our sport and entertainment. It’s not just content to us, it’s an ongoing conversation and Enter the Chat solidifies our position on these matters.

The Australia-wide campaign includes a commercial soundtrack by rising Australian punk band, Private Wives, and a rollout across TV and BVOD, out-of-home, digital, social and audio. 

Nine managing director of streaming & broadcast, Amanda Laing,stated,“As Australia’s only locally owned streaming service, Stan holds a unique position in the industry. In 2015 when Stan launched, it redefined how Australians consumed entertainment. Stan set the benchmark with a distinctive brand campaign at launch and now, more than a decade later, ‘Enter the Chat’ captures Stan’s undeniable energy, reaffirms our commitment to entertaining and engaging Australians and sparking conversations around the country.”

Stan marketing director, Michelle Chandran, added, “Entertainment doesn’t end when the credits roll or the final whistle sounds, that is where it begins. This campaign marks an incredible milestone for Stan. For over a decade, we have brought Australians the biggest moments across entertainment and sport, building a portfolio that drives national discussion. Television has always been a shared experience, and today’s viewers want to participate in the moment as it unfolds. With ‘Enter the Chat’, we are celebrating that collective energy and reinforcing Stan’s position as the home of unmissable content that everyone is talking about.”

Credits:
Client: STAN 
Marketing Director: Michelle Chandran
Head of Entertainment Marketing: Renee Awadalla
Head of Sport Marketing: Erin Seath
Senior Creative Manager: Josh Phillipps
Media: STAN in-house media agency

Agency: Clemenger BBDO 
Production: DIVISION
Director: Sanjay De Silva

Band: Private Wives: Zoe Lewis,Phoebe Price, Lucy Spencer