The Ford Next-Gen Everest was made for owners who throw themselves into whatever challenge lies in front of them, no matter how big or how small. Whether that’s some serious off-roading or navigating tricky garages. Clemenger BBDO illustrates this with a campaign inspired by the car’s namesake and a dash of humour. (And also the classic torture tests.)
Jim Curtis, chief creative officer at Clemenger BBDO, commented, “The next-generation Ford Everest has been built to handle whatever challenge modern life throws at us. From climbing a rugged mountain, to even the more daunting task of organising a 6-year-old’s birthday party.”
John Hatzimanolis, general manager – marketing communications at Ford Australia, added, “The next-generation Ford Everest offers both rugged capability and uncompromising versatility, making it a compelling proposition for families with an adventurous spirit who need a vehicle that matches every challenge of modern life.”
The campaign is running across TV, OOH, social and digital.
Credits
Client: Ford Australia
Director of Marketing: Daniella Winter
General Manager Marketing Communications: John Hatzimanolis
SUV Marketing Communications Manager: Daniel Mussel
SUV Marketing Communications Analyst: Maggie Hamilton
Creative Agency: Clemenger BBDO
Production Company: Revolver
Director: Simon McQuoid
DOP & Cinematographer: Stefan Duscio
Editor: Bernard Garry
Managing Director & Executive Producer: Michael Ritchie
Executive Producer & Partner: Pip Smart
Producer: Caroline Kruck
Post Production Company: The Editors & Fin Design
Music Composer & Arranger: Mark Mitchell @ Electric Dreams
