If you were a punter, you would have bet on it, wouldn’t you? After a spectacular year that resulted in a handful of Agency of the Year awards, Clemenger BBDO Melbourne has been ranked the most creative agency of 2017 in Big Won’s global creativity report.
Clemenger BBDO Melbourne’s Meet Graham for TAC was ranked the most awarded campaign in the world.
And for the 13th time in 14 years, BBDO Worldwide was announced as the most awarded agency network across all marketing communications, with Almap BBDO, BBDO New York, Colenso BBDO, Impact BBDO and CHE Proximity contributing to the network’s win.
Clemenger BBDO Melbourne’s creative chairman, James McGrath, commented, “If there was any Agency of the Year title that says we are doing something right, it’s the Big Won, it tells us that our agenda to be our best across all – platforms, is working. It’s both a great privilege and an honour to be continuing the greater BBDO best in class, year on year.”
To identify the best agencies across the globe, the Big Won rankings analyses data from 4,586 pieces of work from 1,886 agencies across the globe. Clemenger BBDO Melbourne’s creative output over the past 12 months put it ahead of the pack.
Clemenger BBDO Melbourne and Sydney chief executive officer, Nick Garrett, added, “If you had asked us two years ago if we would be in this position, we would have laughed in disbelief. We are deeply proud of our brilliant team and our brave clients because good work that works isn’t easy, and it takes passion, curiosity and resilience in equal measure to make it happen. We won’t forget 2017 anytime soon, but our sights are now firmly fixed on the year ahead and beyond .”
