It was Clemenger BBDO Melbourne’s night at the AWARD Awards although MC, Tom Gleeson, and Hall of Fame inductee, Tom McFarlane, put in champion efforts at producing memorable grabs. Gleeson’s collection of lethally honest observations included his noting that The Monkeys’ 10th anniversary was celebrated in its 13th year (strategically timed just before its acquisition, perhaps?). McFarlane reminded an industry that fixates on trends and is constantly fretting about its own “disruption”, what it’s actually about – “It has always been about ideas, and always will be.”
But nothing could dim the glow of Clemenger’s 20 Gold Pencils, Agency of the Year, Best in Show and Chairman’s Choice awards, won for Meet Graham with Transport Accident Commission (which won Client of the Year), Hungerithm with Mars’ Snickers and The Boys with Bonds/Pacific Brands Undwerwear.
- Of course, Clemenger’s haul meant that BBDO was Network of the Year.
- Production Company of the Year was presented to Exit Films.
- Clemenger Melbourne’s Meet Graham was 2017’s triumphant campaign idea – achieved with zero media spend. It won Best in Show and 15 Gold Pencils.
- The Chairman’s Choice went to The Boys, also by Clemenger Melbourne, which was presented by Glenn Cole, founder and creative co-chair of 72andSunny.
- Creative of the Year was Gavin Chimes from Marcel Sydney – an award that considers credits across the most individual campaigns that won Bronze, Silver or Gold.
Kudos to AWARD chair, Wilf Sweetland, for a stellar year.
The major 2017 AWARD Awards are:
Agency of the Year Top 5
1. Clemenger BBDO Melbourne
2. DDB Group New Zealand
3. Clemenger BBDO Wellington
4. The Monkeys
5. R/GA Sydney
Production Company of the Year Top 5
1. Exit Films
2. Finch
3. The Sweet Shop
4. Goodoil Films
5. Revolver/Will O’Rourke
Client of the Year Top 5
1. Transport Accident Commission
2. Mars Australia
3. Google
4. Bonds / Pacific Brands Underwear Australia
5. SKY Television New Zealand
Network of the Year Top 5
1. BBDO
2. DDB
3. TBWA
4. Leo Burnett
5. Havas Worldwide
2017 Gold Winners:
Film & Video
J. Walter Thompson Sydney, The Lucky Ones for Parkinson’s NSW in Charity, Individual. Any Length
Clemenger BBDO Wellington, Hello, for NZTA with Curious Film in Television Commercial, Individual. Over 30 Seconds
Clemenger BBDO Melbourne, The Boys for Bonds in Television Commercial, Campaign. 30 Seconds
Integrated Campaign
Clemenger BBDO Melbourne, Meet Graham for TAC
Poster & Outdoor
GPY&R Brisbane, Life Saving Stickers for Australian Road Safety Foundation in Charity, Individual. Any Size/Format
Clemenger BBDO Melbourne, Meet Graham for TAC in Interactive and/or Moving Indoor, Individual
Public Relations
Clemenger BBDO Melbourne, Meet Graham for TAC in Best Integrated Campaign Led by PR
Direct Marketing
Clemenger BBDO Melbourne, Meet Graham for TAC in Integrated Solutions
Clemenger BBDO Melbourne, Meet Graham for TAC in Alternative Media, Individual
Design
BWM Dentsu, The Tailor Made Store for Chadstone in Environmental Design
Houston Group, Qantas Rebrand in Large Identity and Application (Above $50,000)
Clemenger BBDO Melbourne, Meet Graham for TAC in Weird and Wonderful
R/GA Sydney, Google Play, Through the Dark in Entertainment
Digital
Leo Burnett Melbourne, Reword for Headspace in Apps, Charity
Clemenger BBDO Melbourne, Meet Graham for TAC in Digital Kiosk, Point of Sale, On-site, Outdoor Digital
Clemenger BBDO Melbourne, Hungerithm for Mars Snickers in Online Promotion, Campaign
Innovation
Clemenger BBDO Melbourne, Meet Graham for TAC in Creative Innovation / Technological Innovation
Promotion & Experiential
Clemenger BBDO Melbourne, Meet Graham for TAC in Best use of Experiential Marketing in a Promotional Campaign
Clemenger BBDO Melbourne, Meet Graham for TAC in Best use of Other Digital Media in a Promotional Campaign
Branded Entertainment & Content
Clemenger BBDO Melbourne, The Boys for Bonds in Entertainment – Online, Campaign/Series
Finch, Every Second Counts for St Kilda Film Festival in Entertainment – Film
Clemenger BBDO Melbourne, Hungerithm for Mars Snickers in Mobile
Clemenger BBDO Melbourne, Meet Graham for TAC in Experiential – Installation
Clemenger BBDO Melbourne, Meet Graham for TAC in Experiential – Interactive
Creativity For Good
Clemenger BBDO Melbourne, Meet Graham for TAC in Design
Craft In Advertising
Goodoil Films, What is Up? for Defence Force Recruiting in Film – Cinematography
Blackbird, Speed for TAC in Film – Digital Visual Effects
Revolver/Will O’Rourke, Rocket for Old Spice in Film – Direction
Alt.vfx, Quantum Break Film – The Cemetary Agency in Digital Visual Effects
R/GA Sydney, Google Play, Through the Dark in Film – Best Use and/or Arrangement of Existing Music
Nylon Studios, What is Up? for Defence Force Recruiting in Film – Sound Design
The Editors, What is Up? for Defence Force Recruiting in Film – Editing
Market Disruption & Product/ Service Development
Clemenger BBDO Melbourne, Hungerithm for Mars Snickers in Industry or Category Disruption
Clemenger BBDO Melbourne, Meet Graham for TAC in Industry or Category Disruption
Clemenger BBDO Melbourne, Meet Graham for TAC in Interactive Design for Product/Service
