Clemenger BBDO Sydney has been named as a finalist in Fast Company’s 2021 World Changing Ideas Awards in the advertising category, the only Australian company to be awarded.
The awards applaud businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality.
Clemenger has won its finalist applause for Losing Lena, a striking film and campaign developed for Code Like a Girl by Clemenger BBDO Sydney, FINCH, Facebook and Kamber, that asks people help remove one image to make millions of women feel welcome in tech; the image of Lena that is the most used test image in the world and is also a symbol of the exclusion of women in tech.
A panel of Fast Company editors and reporters selected winners and finalists from a pool of more than 4,000 entries across transportation, education, food, politics, technology, and more for this fifth annual edition of the World Changing Ideas Awards. The 2021 awards feature entries from across the globe, from Brazil to Denmark to Vietnam.
The awards highlight the ideas of the world’s most inventive entrepreneurs and companies tackling exigent global challenges. Among there are a lifesaving bassinet; the world’s largest carbon sink, thanks to carbon-eating concrete; 3D-printed schools; an at-home COVID-19 testing kit; a mobile voting app; and the world’s cleanest milk.
“We are thrilled to be recognised on the world stage by Fast Company for this most important piece of work. If we want a better, more diverse world, many more talented women are needed in technology. We hope the story of Lena continues to be a catalyst for positive change, and are honoured to be included among this year’s World Changing Ideas,” stated Brendan Willenberg and Darren Wright, executive creative directors, Clemenger BBDO Sydney.
“There is no question our society and planet are facing deeply troubling times. So, it’s important to recognize organizations that are using their ingenuity, impact, design, scalability, and passion to solve these problems,” noted Stephanie Mehta, editor-in-chief of Fast Company. “Our journalists, under the leadership of senior editor, Morgan Clendaniel, have discovered some of the most groundbreaking projects that have launched since the start of 2020.”
