Clemenger BBDO Sydney: Wasting water has dire consequences (especially for Bob)

Shane Jacobson has become everyperson Australia with his down-to-earth personality and entertaining humour. In his latest performance, he plays the role of Bob, a bloke who loves long showers. That love causes a bit of a problem for Bob, highlighting the problem of water overuse for all in NSW.

The campaign is by Clemenger BBDO Sydney, its first work for Sydney Water. The debut spot has launched and will become part of an episodic series. Future spots will launch at the start of spring and during The Ashes cricket series in January 2022.

Clemenger BBDO Sydney executive creative director, Brendan Willenberg, noted, “We needed a way to remind Sydneysiders to think twice and be water wise. Bob is a ripping character to deliver this message in a tongue-in-cheek way and Shane is just perfect for the role given his incredible personal commitment to water conservation. There’s lots more of Bob and his handy waterwise hints coming this year, we can’t wait to share it.”

The campaign is running across TV, OOH, digital and social channels and the online reaction has already been incredibly positive.

“We’ve had great success in reducing water consumption through education campaigns that traditionally run during the hotter summer months. This campaign highlights that it’s the behaviours we adopt all year round that ultimately help us keep water in our dams in periods of low rainfall,” stated Maryanne Graham, general manager, customer, strategy and engagement at Sydney Water.

“Just one drop of water per second dripping from a shower or tap, adds up to 7,000 litres of water each year, so shaving a minute off your shower can help us save millions of litres each year. It’s a win-win-win – we save water, our customers save money and we keep water in our dams for when our customers need it most. Shane’s passion for water and his tremendous ability to cut through are a great match for Sydney Water. Our customers have told us they want to know more about how they can save water and this campaign is all about doing just that.”

Credits:

Client: Sydney Water
General Manager, Customer, Strategy & Engagement: Maryanne Graham
Head of Brand & Communications: Megan Miller
Senior Marketing Advisor: Kelly Climo

Agency: Clemenger BBDO Sydney
Executive Creative Directors: Brendan Willenberg & Darren Wright
Senior Creatives: Rowan Foxcroft & James Beswick
Senior Business Director: Smaran Jworchan
Business Managers: Athina Bambaliaros & Katie Johnstone
Head of Production & Producer: Esmé Fisher
Post Production Supervisor (Social): Kirstin Lees
Social Content Director: Robin Sung
Offline Editor Social: Emily Cornelius
Sound Engineer: Robbie Balatincz
Finished Artist: Greg Lamb