Clemenger BBDO Melbourne Group’s Unique Starts program 2021 has welcomed 10 new starters to the agency from more than 250 applicants
The program was established five years ago to replace the traditional graduate program structure to attract the best and brightest unique characters to the agency through non-traditional pathways.
Importantly, the program supports Clemenger BBDO Melbourne Group’s diversity and inclusion strategy by creating a pathway for talent from a wide range of diverse backgrounds.
The application process used AI to evaluate graduate skills across numeracy, comprehension and scenario planning and then focused on a demonstration of applicants’ entrepreneurial spirit and commitment to creativity via video submission.
Clemenger BBDO Melbourne Group chief executive officer, Jim Gall, stated, “There is no more important investment we can make as a business and as an industry than in our people and our future talent, and this program is proof of that belief.
“I’m thrilled that we’ve been able to provide our 10 unique characters with their pathway into our great industry and am looking forward to seeing their careers progress with us over the coming years.”
The 10 unique characters are:
- Aleks Corke
- Charlie Kuster
- Claudia Tilley
- Finn Langham
- Helena Duniec
- Igor Petrenko
- Jamie Cain
- Julia Tanton
- Meera Srikanth
- Tom von Stieglitz
In addition to the new hires, Clemenger BBDO Melbourne Group has created an alumni for the remaining shortlisted talent, providing them with access to learning opportunities, events and future employment opportunities across Clemenger Group.