Clio & B2B media company, Brand Storytelling, have partnered to create a new award for the most creative branded entertainment and content work that promotes or creates awareness for a cause, foundation, organisation and/or political or social issue.
The Storytelling for Good Award is open for entries at cliobrandstorytelling.com until December 6, 2019, The award will be presented during the 2020 Sundance Film Festival in Park City, Utah.
Nicole Purcell, president, Clio, stated, “Over the last five years or so, we’ve seen an increase across all of our programs, not just in submissions, but in winning work that highlights cause-related or socially impactful ideas. We took that as a message that the creative community feels it’s important to advance this type of content and our response was to seek out the right partner to develop a program that really hones in on that sentiment. The 5th annual Brand Storytelling event will be the perfect place to reveal the inaugural winner and express our joint commitment to celebrating branded storytelling created specifically to do good.”
The new award responds to the surge of cause-related content that addresses the many important issues facing society today and the still growing volume of attention, budgets and broad reach with consumers being dedicated by brands to it. A survey conducted earlier this year by The Harris Poll for Participant Media and SoulPancake, in partnership with Brand Storytelling, showed that 36% of marketing executives surveyed projected increased spending in the development of impact entertainment.
Rick Parkhill, director of Brand Storytelling, stated, “This award is to inspire audiences by highlighting the most impactful work in branded entertainment and content. By recognising brands and their efforts in this space, we hope to encourage more companies to be committed to purpose as well as profit.”
The winner of the Inaugural Storytelling For Good Award will be presented at Brand Storytelling 2020 on January 23 at the Stein Eriksen Lodge in Park City, Utah.
