Of all the brave ads ever produced in the world, this one has to wear the crown. CLM BBDO has got Mars Wrigley as to put Bounty bars in Snickers packs for its version of You’re Not You When You’re Hungry.
The idea is that no one is excluded from the effects of being hungry, not even the Snickers production team.
Yes, the stunt upset Snickers fans. Twitter attests to that. In just a few hours the hashtag, #SnickersGate, went viral, sparking over 20,000 interactions.
Snickers let the hoax run for 24 hours before it confessed its ruse with the tagline, We’re not us when we’re hungry.
The stunt was then turned into a case study:
Because bravery has a limit: The allergens are the same for these two products, the brand has not exposed its fans to any risks.
Credits:
Agency: CLM BBDO
Creative Directors: Benjamin Dessagne & Stéphane Santana
Art Director: Théophile Robaglia
Copywriter: Joseph Rozier
Vice President: Julien Lemoine
Account Management: Judith Romero, Meigge Sauvaget & Lisa Perrot
Social Media: Fabio Iazzetta & Youcef Boualem
Head Of Tv Production: Isabelle Darroman
Producer: Pierre Boudin
Video Editor: Philippe Bienaimé
Post-Producer: Laurianne Freguin
Communication & Influence: Marion Weill-Collange & Fanny Sachot
Production Company: Big Production
Director: Christophe Deroo
Executive Producers: Nazha Dhamani & Marc Fuentes
Producer: Nizar El Tayeb
Sound: Schmooze
Grade: Back-Up
