On May 15, skylight and window company, Velux, and YouGov published a report called The Indoor Generation. If you stay inside to work, eat, exercise and amuse ourselves, you are the indoor generation. If you close the curtains, pull down the blinds and shut windows and doors, you are the indoor generation. You’re spending a major part, up to 90%, of your life indoors.

That comes with health risks. You might be familiar with some of them – allergies, asthma, depression, learning difficulties. Yes, they’re the ones we vaguely attribute to “modern life”.

To coincide with the report, creative agency, &Co, created a three-minute film, The Indoor Generation. It has taken the internet by storm – been watched more than 39 million times and shared 600,000 times in a couple of weeks. It has also triggered a major debate on social media – been the catalyst for hundreds of thousands of posts. It has the major media outlets talking

Here are a few of the facts it points out:

• Indoor air can be up to five times more polluted than outdoor
• Living in damp and mouldy homes increases the risk of asthma by 40%
• Lack of daylight can make us sad and can lead to depression
• Daylight can boost your children’s learning abilities by up to 15%
• Children’s bedrooms can be the most polluted room in the house

https://youtu.be/ygHU0mQGuJU

Credits:

Client: Velux

Digital and marketing lead: Lisbeth Meng Collignon

Agency: &Co

Creative Director: Robert Cerkez

Art Director (freelance): Henrik Tvilling

Senior Copywriter: Peter Dinesen

Art Directors: Ole Hoffmann, Kristoffer Winther, Katrine Winblad & Lea Flodgaard

UK Copywriter: Thomas Golzen

Senior Strategic Planner: Lone Tvedergaard Bach

Account Director: Christian Grosen

Account Manager: Sarah Gandil

SoMe Planner: Emil Towity

Graphic Designers: Anders Martin Jensen & Brian Dahl

Agency Producer: Anne-Mette Lund

Production Company: Bacon

Director: Martin de Thurah

Executive Producer: Mette Jermiin

Producer: Charlie Gaugler

Director of Photography: Kasper Tuxen

Production Manager: Birgitte Rask

Production Designer: Grau Roney

Post Production & VFX: Bacon X

Editor: Olivier Bugge Coutté

Colourist: Hanibal Lang

Sound Design: Ballad

Music Composers: Simon Torp Littauer, Adrian Aurelius Skovgaard Nielsen & Gregers Mærsk Møller

Photography Production Manager:  Christina E. Nielsen (Velux)

Photography: Søren Solkær

Digital Retouching: Eli Larjboschitz & Mogens Wittrup

Global media partner: Oath Nordics

Account Director: Kenneth Landbo

Account Strategíst: Rasmus Mikkelsen

Project Manager: Louise Brogaard

Publishing Manager: Jan Jakob Holm-Weber

Global PR Partner:       Weber Shandwick