Christmas is so jolly and sweet. Heavy metal is so not. One of the sweetest traditions is the fireplace video. It’s gentle and soothing to make homes feel cosy…

…and an opportunity for &Co./NoA to help Copenhell, the renowned heavy metal festival in Copenhagen, make a splash.

The partners have launched their own fireplace videos. They’re anything but sweet.

The campaign, To Copenhell with Christmas, features three AI-generated fireplace videos that mix the spirit of the holiday with the hardcore humour of heavy metal for an unconventional hot and heavy Christmas experience. Each burns for 8 hours in 4K.

“As metal fans ourselves, we know the suffocating feeling of being surrounded by elves, Santas, and happy kids. We created these videos as beacons of hope in an otherwise metal-free time of year,” explained Jacob Benjovitz, art director at &Co. /NoA.

As well as Christmas Tree on Fire, there’s Santa’s Sleigh on Fire:

And for the always black dressed fans, Colourful Clothes on Fire:

All the visuals were created with Midjourney and brought to life with video maker,

 Runway.

“I don’t think we would’ve been able to execute the idea just as efficient and good looking if it wasn’t for the new AI-tools. Being able to create something unique with this level of

quality at a low budget is great for creativity,” added Martin Baltzer, art director at &Co./NoA.

Credits:
Agency: &Co. / NoA
Creative Director: Claus Collstrup
Art Directors: Martin Baltzer & Jacob Benjovitz
Editor: Søren Albrechtsen
Client: COPENHELL
Marketing Manager: Toke Holt