Colenso BBDO & Finch’s Christopher Riggert present the perfect combination of emotion and surprise

Wedding speeches are humorous. This one, by Colenso for Spark, is no different. But it will make you cry.

Emotions sell advertising messages and the wedding speech sells its message about the importance of Spark’s everyday technology exceptionally well. No spoiler. Watch the film the way its audience will.

https://youtu.be/uQ6oe9Dbq2o

The film continues the partners’ Little Can Be Huge series.

Levi Slavin, chief creative officer at Colenso, commented, “We made this film to remind Kiwis that the technology in our lives can help create profoundly human moments. At their best, our devices can help us be more human.”

Director, Christopher Riggert at Finch, juxtaposed the audio from the wedding day celebration with pictures showing the often-fraught journey running up to the big day to highlight the range of emotions that are a hallmark of every close relationship, blending happiness and sadness. It also creates a film that is textured, keeps you glued to the screen and feels real.

Sarah Williams, brand experience tribe lead at Spark, noted, “Spark is a digital services company – we put connected devices with incredible cameras in the pockets of New Zealanders around the country. This video reminds us that the amazing technology we all use every day is there for one reason: to connect us and bring people closer to each other.”

The film will run on TV, online and in cinema.