Colenso’s campaigns for Mars’ Pedigree brand continue to get international adpeople, as well as everyday buyers, excited. The partners’ Pedigree SelfieSTIX campaign has just won the rarely awarded ECHO Diamond Award (Best in Show) at the International ECHO Awards.
The Colenso and Pedigree team also picked up 4 Golds and 1 Silver for SelfieSTIX in the Integrated Campaign, Best Use of Immersive Technology, Best Use of Mobile Consumer Products & Services and Best Campaign Under $250k categories.
Colenso: Pedigree’s SelfieSTIX adds fun lenses (so you’ll take more dog selfies)
Colenso’s overall tally was also boosted with a Gold in Gold in the Best Use of Direct Mail category for Visa Welly Beans and a Silver in Best Use of Direct Mail for Spark’s Netflix Dinners.
Earlier in the year, Colenso was also named the Most Elite Data-Inspired Agency on the Planet by the ECHO organisers, which was decided by analysing the results of more than 1500 entrants in the International ECHO Awards over the past 3 years. And the agency has won 3 Diamond Awards in 6 years after huge wins in 2012 with Pedigree Doggleganger and in 2016 with DB Brewtroleum.
Levi Slavin, chief creative officer, Colenso BBDO said, “The ECHOs is a tough global show, recognising not just the most creative and innovative work in the world, but driven by data and grounded in results. We’re absolutely thrilled for our clients and the agency team, to come away with eight awards across three different clients.”
Scott Coldham, managing director, Colenso BBDO added, “To be recognised for this range of client work on another international stage is superb. Bringing home the big one caps off a wonderful run for PEDIGREE SelfieSTIX in 2018 and we couldn’t be happier.”
Colenso’s ECHOs this year are:
Pedigree SelfieSTIX
The Diamond Echo Award
GOLD: Integrated Campaign
GOLD: Consumer Products & Services
GOLD: Best Use of Immersive Technology
GOLD: Best Use of Mobile
SILVER: Best Campaign Under $250k
Visa Welly Beans
GOLD: Best Use of Direct Mail
USPS Gold Mailbox Award
Netflix Dinners
SILVER: Best Use of Direct Mail
