Nostalgia hasn’t crept into current culture. It has marched in. NZ On Screen, the charity responsible for highlighting and promoting New Zealand’s screen heritage, and indie creative agency, Coles & Co, have made it the drawcard to launch NZ On Screen’s redesigned platform.

Find What You’ve Been Missing invites New Zealanders to rediscover the screen stories that have shaped Aotearoa. The campaign positions NZ On Screen as the home of the Kiwi stories audiences loved and the ones they never had the chance to see.

Renee Williams, creative director at Coles & Co, stated, “Every New Zealander has memories shaped by what they’ve watched on screen. From Billy T. James to Susie Cato, Dr Ropata to Paul Holmes, these aren’t just television personalities or programmes – they’re part of our collective story. We wanted to celebrate that nostalgia while reminding people that NZ On Screen is where those memories live, alongside countless Kiwi stories many of us have never had the chance to discover.”

The campaign, that launched in May, covers cinema, TVNZ+, Meta, digital display and out-of-home and campaign helped to deliver the platform’s strongest month on record. The platform now offers more than 120 New Zealand feature films to rent alongside thousands of free local titles, while May traffic increased 67 per cent above the monthly average and social audiences grew by almost 16,000 followers.

Alice Casserly, publicity and marketing manager at NZ On Screen, commented, “This relaunch marks a significant new chapter for NZ On Screen. We’ve created a platform that makes it easier than ever for audiences to discover and enjoy New Zealand screen stories, and this campaign captures exactly why those stories matter. It’s an invitation for people to reconnect with the stories that have shaped us, while helping a new generation discover them for the first time.”

Credits
Creative Agency: Coles & Co
Executive Creative Director: Jon Coles
Creative Director: Renee Williams
Client Service Director & Strategy: Carla Tamahori
Senior Writer: Mike Ramsay
Senior Designer: Dan Sulit
Senior Producer: Sara Pethybridge
Senior Video Editor: Tom Mannion
Sound Mix: Factory Studios

Client: NZ On Screen / Digital Media Trust
Client Contact: Alice Casserly, Publicity & Marketing Manager