Commonwealth//McCann and Chevrolet introduced Walter, the cat who acts like a dog, in August last year. Of course he became an internet hit. Both brand and agency must have known that from the moment the commercial was ready, with its hilarious scenarios and brilliant coda, in which Walter’s owner thinks people are in awe of the Chevy rather than the cat because Walter is “just a cat”.
In six months, Walter has become even more in touch with his doggy side. He lifts his leg on fire hydrants to pee, collects bones and chases the postman. And once again the Chevrolet goes through its paces admirably, without being a car ad cliché. It’s the means by which Walter has his doggy adventures this time in snow.
The new commercial for the Chevy Silverado Trail Boss was directed by Spencer Riviera through O Positive. (The first ad was directed by Jim Jenkins, also through O Positive.)
Credits:
Agency: Commonwealth//McCann
Chief Creative Officer: Gary Pascoe
Executive Creative Directors: Bob Guisgand & Duffy Patten
Creative Directors: Gary Golden & Gary Wise
Creative Director, Still And Motion: Mike Brooks
Creative Operations Director: Miya Petrovic
Director Of Broadcast Production: Paul Renusch
Executive Producers: Kelly Balagna & Adam Vandyke
Group Account Director: Bill Wilt
Account Director: Bill Freed
Account Supervisor: Amanda Fogolini
Senior Project Managers: Ken Ashburn/Ashley Franso
Associate Director- Business Management: Julie Peterhans
Associate Director-Talent Affairs: Stacy Swann
Talent Affairs Manager: Stacy Switala
Product Insights & Analysis Manager: Eric Singer
Production Company: O Positive
Director: Spencer Riviera
Executive Producer: Marc Brill
Producer: Brady Vant Haul
Editorial: Hutchco Technologies
Editor: Jim Hutchins
Executive Producer: Jane Hutchins
Cutting Assistant: Austin Hickman-Fain
VFX: The Mill
VFX Supervisor: Keith Sullivan
Executive Producer: Mandy Harris
Producer: Katharine Mulderry
Sound: Lime Studios
Sound Designer & Mixer: Rohan Young
Executive Producer: Susie Boyajan
Audio Mix Assistant: Jeremy Nichols
