Chevrolet Brasil is the only Brazilian advertiser featured in the global YouTube Ads Leaderboard end-of-year ranking. The video, Zé&Zê – Feita para mim, which is part of the launch campaign for the Chevrolet S10 Z71, Made for all adventure, achieved 23 million views in its first days on air and 57 thousand likes on YouTube, making it become one of the Top 10 Globally.
The YouTube Ads Leaderboard is determined by an algorithm that considers organic and ad-generated views on the platform, as well as watch time and audience retention. Ranking participation is limited to one ad per brand to better reflect the breadth, quality and popularity of ads that ran on YouTube throughout the year. The ranking released by YouTube brings together the 10 most relevant ads on the platform in the period between November 1, 2021, and October 31, 2022.
Zé&Zê – Feita pra mim’s music and video were created by the Commonwealth//WMcCann division that serves the brand exclusively in the local market, with Isobar’s media strategy, from Dentsu. They were launched by Zé Felipe, one of the most famous singers and songwriters today, and who is also at the top of the most watched Music Videos ranking on YouTube in 2022.
Zé Felipe surprised the audience by saying that he was thinking of having a partner to compose a new country duo and, after a period of suspense, announced that he chose Z71 and created the duo Zé & Zê.
Amazon’s Super Bowl commercial, Mind Reader, by Lucky Generals, ranked #1, globally and in the US.
View the global leaderboard videos here.
