Conill: Toyota adds an impish boy, a humorous undertaking & a caring dad to Christmas enjoyment

Toyota’s Spanish-language holiday commercial by Publicis Groupe’s US Latino agency, Conill, is a parent-magnet, and a fun twist on Christmas’ naughty or nice lists. A mischievous boy atones for his naughtiness to stay off Santa’s naughty list, aided by au understanding dad. A 2024 Toyota Tundra plays a background role.

The commercial made its debut during American Spanish-language television channel, Telemundo’s inaugural broadcast of Christmas in Rockefeller Centre, with Toyota as the presenting sponsor.

“Beneath the playful tale of a boy making amends to stay on Santa’s ‘nice’ list, the spot is truly about the bonds and values that define family,” stated Conill chief creative officer, Veronica Elizondo. “We set out to create a light-hearted and relatable story that highlights how the holidays bring families together, no matter what unexpected challenges arise. It’s heartfelt, funny, and carries just the right amount of charm to stand out from traditional holiday ads.”

The commercial will run on broadcast and cable networks in the US from December 10 through December 24 and the campaign will also feature a range of digital sponsorships.

Credits

Creative Agency: Conill
Chief Creative Officer: Veronica Elizondo
VP Executive Creative Director: Sebastian Garin
Creative Directors: Alejandro Egozcue & Nicolas Soto
Art Directors: Nicolas Mardones & Dani Hernandez
Copywriter: Marcela Moreno
Associate Resources Director: Nora Puig de la Bellacasa
VP Director of Production: Carlos Barciela
Senior Producer: Diana De La Parra
VP, Director of Business Affairs: Valentina Dostal
President: Ana Rodriguez
EVP, Managing Director: Anabel Ordonez
Group Account Director: Courtney Corbett
Account Director: Callie Parish
Account Coordinator: Monica Lopez

Media Team: Diana Stumvoll, William Formeca, Alexandra Contreras, Nancy Bueno-Shoats, Daisy Barraza, Steve West & Cindy Barrera
Social Content Team: Maria Garcia & Ericka Suarez

Chief Strategy Officer: Laura Semple
Strategy Director: Caroline Hayward
Chief Communications Officer: Chris Traina
Director of Public Relations: Delia Lopez
SVP & Director of Team, Content, & Platform Mobilisation: Sandy Mayer
Senior Project Manager Jacob Munoz

Client: Toyota USA
Group Vice President, Marketing: Mike Tripp
Vice President, Vehicle Marketing and Communications: Dedra Delilli
General Manager, Vehicle Marketing and Communications: Sam Wintermyer
Senior Manager, Vehicle Marketing and Communications: Shawn Caso
Manager, Vehicle Marketing and Communications: Tye Cannon
Planner, Vehicle Marketing and Communications: Davina Hobbs

Production Company: MJZ
Executive Producer: Alex Fisch
Line Producer: Line Postmyer
Director: Fredrik Bond
Director of Photography: Alwin H. Küchler

Editing Companies: Union Editorial & Marshall Street Editors
President & Managing Partner: Michael Raimondi
Executive Producer: Joe Ross
Editor: Tim Thornton-Allan
Assistant Editor: Otto Mertins

Grade: Company3
Senior Colourist: Siggy Ferstl
Senior Producer: Matt Moran

Post-Production: Company3
Producer: Brian Buxton
Executive Producer, Short Form: Connor Callaghan
VFX Producer: Pouyan Navid

Music Company: Papamusic
Music Track: Santa Claus is Comin’ to Town

Sound Design: Barking Owl
Executive Producers: KC Dossett & Blaise Justice
Sound Designer: Gus Koven
Managing Director: Carol Dunn