Another sports star, another Nike range. On Christmas Day, Nike unleashed the WNBA’s Caitlin Clark’s confidence with a film, From Anywhere, by US agency Conscious Minds, built around the Indiana Fever point guard’s ability to shoot the ball from anywhere on the basketball court.
The film launched in advance of Nike’s 2026 CC Signature collection shoe in the northern hemisphere spring. Its fan-magnet cast includes the Travis brothers, Kelce and Jason; Travis Scott; Caitlin Clark’s former Iowa Hawkeyes coach, Lisa Bluder; and Saturday Night Live comedian, Michael Che, with a cute reference to his viral Weekend Update segment in which Clark responded to his jokes about women’s sports.
From Anywhere was produced by production company, Follow Through, and will run across TV and digital platforms and the campaign will be expanded over the coming year.
