Clemenger Melbourne has the achieved #2 position in the Contagious Pioneers 2017 list of the 12 agencies in the world that “consistently set the standard for excellence and innovation in marketing”. Only Edelman Deportivo Stockholm scored higher.
Colenso BBDO is ranked #3, down two spots from its #1 ranking last year.
Leo Burnett Sydney stands in equal 11th place with The Brooklyn Brothers in London. Last year, no Australian agency made it into the top 12.
The list is compiled from an analysis of the campaigns on the 2016 Contagious I/O intelligence platform, a database of “the best work in the industry and how top brands are driving innovation through creativity”.
The 2017 Contagious Pioneers list is:
#1. Edelman Deportivo, Stockholm
#2. Clemenger BBDO, Melbourne
#3. Colenso BBDO, Auckland
#4. BBDO, New York
#5. Prime, Stockholm
#5. Iris, London
#7. Forsman & Bodenfors, Stockholm
#8. AKQA, London
#9. 72andSunny, Amsterdam
#10. BETC, Paris
=#11. The Brooklyn Brothers, London
=#11. Leo Burnett, Sydney
The ranking is compiled in a way that means no one can “game the system”. It doesn’t depend on how many award submissions you make. It is worked out by calculating how many campaigns an agency has are featured on Contagious I/O and applying a weighted score to each campaign depending on the kind of feature and the ratio of campaigns created to number of clients.
