Corona’s 100th anniversary platform, Corona 100, continues with a gem of an idea by We Believers. The Years of Living features real people near or over 100, celebrating nature, relaxation, and the brand’s century-long spirit of This is Living. That spirit, which has made the brand synonymous with the beach and a lifestyle rooted in nature and relaxation, inspires people to disconnect from their daily routines and reconnect with nature and each other. In recent years, Corona’s spirit has benefited from the post-Covid nurture-through-nature movement.
The new campaign is built around a heartfelt poem dedicated to those who call nature home, and real people who embody the Corona mantra and lifestyle – María Eugenia, an 88-year-old swimmer from Mexico; Ramiro, a 103-year-old horseback rider from Costa Rica; and Pochi, a 94-year-old photographer and actress from Argentina.
The full 100 Years of Living campaign will run globally across television, digital, social, print, radio, and out-of-home.
