In every country in the world, the Covid years have caused mental health issues to rise. Canada is no exception. Cossette and production company, les enfants, have made a sad little film about the monotony of isolation. The effect of isolation is obvious. The protagonist has been knocked sideways – literally, in the spot’s the visual metaphor. The commercial for the Government of Quebec MSSS is to encourage people to use its helpline.

The protagonist’s loneliness and loss in thought are accentuated by director, Oliver Staub, and cinematographer, Jonathan Decoste’s use of depth of field. A half-dream, half-nightmare soundscape accentuates the daily loop, the idea of monotony.

Credits:

Client: Government of Quebec MSSS

Advertising Agency: Cossette
Creative Director: Cedric Audet
Copywriter: Alex Bégin
Art Director: Genevieve Renaud
Account Director: Léa Breton
Strategy: Marie Vaillancourt
Agency Producer : Marie-France Cusson
Director : Olivier Staub
DoP : Jonathan Decoste

Production House : Les Enfants
Director: Oliver Staub
Creative Producer: Guillaume Arsenault
Cinematographer: Jonathan Decoste

Audio: François Bélanger @ Cult Nation 
Editing: Monica Remba @ Married to Giants
Colour Grading: Benoit Côté
Post: Rodeo FX