Art evokes emotions. Cossette is using that power to draw people into the fun of water activities for recreational water products brand, Sea-Doo. The partners have invited four mural artists to illustrate their personal connection with water through a series of original, locally rooted murals in the US.
The OOH campaign highlights how Sea-Doo products bring people closer to the water. Each mural captures the unique perspective of a local artist tied deeply to their community, offering a heartfelt, authentic reflection of what water means to them. By tapping into mural art—a visual language strongly tied to beach culture, the brand aims to ignite inspiration in waterfront communities and spark a renewed appreciation for aquatic adventures.
The artists are Luke Pelletier – Los Angeles, California; Jesse Kassel – Detroit, Michigan; Lena Tokens – Miami, Florida and Fabian Ray – Houston, Texas.
The murals are:
“Sea-Doo continues to lean into a more grounded sense of authenticity, moving away from the adrenaline-driven portrayals typically associated with watercraft,” stated Jérémi Doyon-Roch, global marketing director, sea-doo and snowmobiles at BRP. “Through this work, we invite people to answer their own call to water.”
“This campaign shows that everyone can find their own water and express it in their own way. Each adventure becomes a one-of-a-kind experience, shaped by the intimate bond each person shares with water,” added Myriam Veilleux, vice-president, business lead at Cossette.
Credits:
Client: Sea-Doo, a BRP brand
Client Team: Josée Perreault, Simon Cazelais, Jérémi Doyon-Roch, Mylène Tremblay, Lucas Van Natter
Agency: Cossette
Creative Team: Anne-Claude Chénier, Louis-Philippe Tremblay, Mélanie Delisle, Mitch Duesling, Tommy Vincent Mathieu, Laurence Oliva
Strategy team: Michel-Alex Lessard, Robyn Hutman
Account Services: Myriam Veilleux, Andrea Handley
Agency Production: Septième – Nancy Mcdonald
Media Agency: Cossette Media
Media Planning & Buying: Mélanie Baillargeon, Sarah Groussin, Bianca Stella Paccieri, Anne-Sara Cousineau
