Choosing gifts that people really want can be a struggle. So brands create gift guides and receivers drop hints. This year, agency, Courage and Sephora Canada have created a very, very personal gift guide that lets receivers drop very, very big hints. And they’ve placed them in large billboards across the country.
The campaign by agency, Courage, began by inviting Canadians to submit their holiday beauty wish lists to Sephora Canada via Instagram DM. The message just needed to nominate the top Sephora product on their wish list, who they wanted it from and the city that person lives in.
Courage and Sephora then turned a number of the messages into high-visibility billboards in Toronto, Vancouver, and Montreal…
…and these personal hints:
Credits:
Agency: Courage Inc
Founders & CCOs: Dhaval Bhatt & Joel Holtby
Partner & President: Niki Sahni
Partner & CSO: Tom Kenny
Partner & Executive Producer: Clair Galea
Partners & ECD (Montreal): Marilou Aubin & Maxime Sauté
Partner & Head of Strategy (Montreal): Rafik Belmesk
Senior Strategist: Sydney Hill
Creative Director, Writer: Domenique Raso
Art Director: Sammy Lo
Copywriter: Emma Lorenzi
Account Team: Kat Ledgett, Sacha Komorowski & Ellie Horning
Talent & Traffic Manager: Christine Baggs
PR Director: Natalia Banoub
Production Coordinator: Parker Wales
Production Team: Veronica Coles, Sara Teasdale & Raquel Mullen
Senior Production Designer & Retoucher: Jeannette Downes
Senior Retoucher: Simon Tuckett
Client: SEPHORA Canada
SVP, Marketing: Allison Litzinger
Senior Director, Integrated Marketing: Zoe Berkley
Director, External Communications & Partnerships: Michelle Veilleux
Director, Social Media and Influencer Marketing: Kaleigh Henderson
Manager, Social Media and Influencer Marketing: Aster Tewolde
Director, Integrated Marketing: Caitlin Lindsay
Director, Creative: Lisa Mok
Production: United Assembly
Photographer: Chloe Lukas
Executive Producer: Lindsey Rebeiro
1st Assistants: Blake Keen & Alex Young
Lighting + Grip: Neighbourhood Studios
Print Production: Italic Inc
Digital Production: Media Trucks Inc
PR: Middle Child
Media: Sephora One – Publicis Media
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