The Creativepool Annual 2021’s ‘most’ people and companies who have achieved creative excellence in the past year have been chosen. A global mix of agencies, brands and individuals took part in the 2021 competition, its sixth annual edition.
Creativepool awarded over 237 prizes, with just 22 of them Gold. 3,000 were entries submitted and 22,000 votes cast during People’s Choice, making this year the most successful yet for The Annual, with some of the most ground-breaking campaigns and projects in the history of Creativepool.
2021 also marks the year in which Creativepool awarded its first-ever Grand Prix.
Grand Prix: Chelsea Pictures with a unanimous Perfect Score (10/10) in the Advertising: TV category for #wombstories, crafted for AMV BBDO and Libresse.
Agency of the Year: Momentum Worldwide
Agency of the Year People’s Choice: The Creative Engagement Group.
Brand Team of the Year: FT
Best Brand to Work For: Innocent
Independent Agency of the Year: Zulu Alpha Kilo scoops (for the second year in a row). The agency won 6 Bronzes and 2 Silvers in Experiential, Social Good and OOH.
Independent Agency of the Year People’s Choice: Imagination.
Creative Leader of the Year award: Fred Levron, Worldwide Creative Partner at FCB Global and Tara Ford, Chief Creative Officer at The Monkeys. Russ Lidstone, Group CEO at The Creative Engagement Group was awarded People’s Choice.
“We are proud to unite creative professionals, companies and agencies under the creative industry’s ‘most’ award,” stated Micahel Tomes, founder of Creativepool. “The Annual 2021 is one of our ‘most’ successful, diverse and powerful editions of the awards yet, a chance to celebrate the potency and greatness of creativity as we approach a new normal. We would like to thank our incredible and diverse panels of judges, all the companies and individuals who supported The Annual this year, as well as our amazing and ever-growing community who made this all possible. From the bottom of our hearts: thank you for choosing creativity this year, now more than ever.”