McCann, New York has 32 finalists in the 2017 Cresta Awards – helped along by Fearless Girl’s 5 shortlist spots for State Street Global Advisors and The Field Trip to Mars’ 7 for Lockheed Martin. The US has 45 shortlisted entries, but has been relegated to the #2 spot by Germany with 46.

McCann Melbourne is Australia’s top scorer by far. Its 10 finalists have helped Australia reach a shortlist tally of 15.

The Cresta Awards cover 12 major competitions – TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Ambient Media, Direct Marketing, Radio, Design, Promotions & Incentives, Branded Entertainment, Crafts and Interactive. Work is judged on the basis of just two criteria only, the originality of the creative idea and the quality of its execution.

52 countries entered and 26 achieved finalists.

McCann New York’s finalists are:

• TV/Cinema/Online Film: Protect Like a Mother for Lysol & The Doctors for Cygna.

• Integrated Campaigns: The Doctors for Cygna, #MakeWhatsNext for Microsoft & Toddlers Kill for The Brady Campaign to Prevent Gun Violence

McCann NY: Lock up toddler killers

• Promotions & Incentives: Fearless Girl for State Street Global Advisors, The Doctors for Cygna, The Field Trip to Mars for Lockheed Martin, Toddlers Kill for The Brady Campaign to Prevent Gun Violence, The Cutest Cause for Tommee Tippee & The Box That Keeps Giving for Godiva
• Branded Entertainment: Fearless Girl for State Street Global Advisors, The Doctors for Cygna & Cash Court for New York Lottery
• Interactive: The Field Trip to Mars for Lockheed Martin
• Ambient Media: Fearless Girl for State Street Global Advisors, The Field Trip to Mars for Lockheed Martin, The Most Wonderful Ornament for The US Post Office & Cash Court for New York Lottery
• Direct Marketing: Fearless Girl for State Street Global Advisors, The Field Trip to Mars for Lockheed Martin, The Cutest Cause for Tommee Tippee, #MakeWhatsNext for Microsoft & The Box That Keeps Giving for Godiva

McCann NY: Could any mum resist Tommee Tippee’s cutest cause?

• Outdoor: Fearless Girl for State Street Global Advisors & The Field Trip to Mars for Lockheed Martin
• Branded Entertainment: The Field Trip to Mars for Lockheed Martin
• Crafts: The Field Trip to Mars for Lockheed Martin & National Geographic Television, Bad Romance for National Geographic Television
• Design: The Box That Keeps Giving for Godiva & The Most Wonderful Ornament for The US Post Office

McCann, Melbourne’s finalists are:

 Integrated Campaigns: Made Possible by Melbourne for the University of Melbourne

Ambient Media: Made Possible by Melbourne for the University of Melbourne & YMCA Playnasium

Outdoor: Made Possible by Melbourne for the University of Melbourne & YMCA Playnasium

Promotions & Incentives: Made Possible by Melbourne for the University of Melbourne & YMCA Playnasium

McCann: Melbourne CBD becomes an exhibition of tomorrow’s wonders by University of Melbourne

Branded Entertainment: Made Possible by Melbourne for the University of Melbourne & YMCA Playnasium

Design: YMCA Playnasium

HEIMAT, Berlin scored eighteen finalists. The Most Precious Gift for OTTO scored 2. Hornbach’s The First Analog Website scored 5, Hornbach’s Your Project Only Belongs to You scored 2, Hornbach’s Regret Nothing scored 1, Hornbach’s Project Germany scored 1. The Melanoma Campaign for German Cancer Aid scored 2. Art Beats Hate for Legacy Berlin scored 3. The Way of the Master for Another Das Handwerk scored 1.

Heimat for Hornbach: At home nobody can censor your D-I-Y passions

AMVBBDO, London and Forsman & Bodenfors scored 13 each. Leo Burnett Frankfurt received eleven fimalists.

The Grand Jury of 86 top industry professionals from 46 countries, led by chairman, Yuya Furukawa, chief creative officer, Dentsu Inc. Tokyo.  will now choose the winners, which will be announced on Friday October 13.                                                                                                               

Full shortlist here: CRESTA FINALISTS FOR YEAR 2017

CRESTA SHORT LIST BREAKDOWN

26 countries representing: