Cresta 2025 is open for entries, looking to applaud most ambitious ideas, the most forward-thinking brands, and the most innovative agencies. From breakthrough storytelling to cutting-edge AI, this year’s competition has expanded to applaud the work shaping the future.
There are new and updated categories, which means new opportunities to shine. But the same rigorous judging and global standard of excellence.
Brand Storytelling is NEW
Work that combines fact and narrative to build a connection between brands and their markets. Can be any medium, anything with a story…
- Single entry
- Campaign entry
Creative Technology and The Future is UPDATED
This category rewards creativity applied to established or new technology. It also looks for innovative ideas that show the way forward.
- New App
- Online journey (UX)
- Digital Brand Transformation of the Year
- Creative use of Data
- Integrated use of new technologies
- Use of AR and VR
- Metaverse/Web 3.0
- NFTs and Blockchain
Creative Use of AI is NEW
This award recognises the highest standards of creative excellence achieved using AI technology. It champions creative work that would be difficult, if not impossible to create without AI. It also recognises campaigns where AI has been used to increase the impact, effectiveness and reach of a project. Choose from sub-categories or contact Cresta for advice.
- Outstanding use of AI in advertising
- Outstanding use of generative AI to create imagery
- Outstanding use of generative AI to create video
- Outstanding use of AI in gaming
- Integration of AI into other crafts and technologies
- Other AI development
View all categories here.
“Every year, we see work that pushes boundaries, not just in craft and execution but in how ideas take shape and connect with audiences. Cresta is here to recognize and benchmark that kind of creative excellence. If you’re making work that stands out, this is where it should be seen,” stated Lewis Blackwell, Cresta CEO.
Right now, you can enter at the best possible rate with Super Early Bird pricing, but only until April 14. Find dates, fees and info here.
Put your work on the global stage here.
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