Surprise!!
Forsman & Bodenfors, Gothenburg has topped the 22nd annual Cresta Awards finalists list with 15 finalist positions.
Interestingly, it shares the no.1 spot with Impact BBDO, Dubai. [Johnson’s Baby Grandparents Frame is main story image]
For Volvo alone, Forsman & Bodenfors won 6 finalists spots in TV/Cinema/Online, 1 in Interactive, 1 in Press, 1 in Integrated Campaigns, 2 in Crafts and 2 in Branded Entertainment.
Leo Burnett France, won 12 positions.
…As did Serviceplan, Munich.
CHI & Partners, London won 11 finalist spots.
Åkestam Holst, Stockholm won 10.
…So did HEIMAT, Berlin…
…McCann, New York…
…and Publicis Conseil, Paris.
Australia’s 7 finalist positions are:
- Bashful Sydney: for KMS California, KMS Shags, in Digital
- Finch Sydney: for Duchenne Muscular Dystrophy, The Most Powerful Arm, in Online Digital Design
- & for NZTA Speed, Mistakes in Craft Television – Direction.
- Havas Worldwide Australia: for Duchenne Muscular Dystrophy, The Most Powerful Arm in Websites
- & for Durex Fundawear in Interactive
- Marmalade Melbourne: for Melbourne Water Rain Gardens, Saving our Waterways one Bus Stop at a Time, in Outdoor
- Red Agency, Sydney: for Duchenne Muscular Dystrophy, The Most Powerful Arm, in Websites
Full finalist list here: 2014 Finalists
From the 50 countries participating in this year’s awards, 33 achieved finalist status. 276 ads, campaigns and Interactive entries were chosen by 100 top creative throughout the world.
Finalists will be judged by Cresta’s international grand jury of 73 top creative. The jury is chaired by Andreas Dahlqvist, president, McCann Creative Leadership; council & chief creative officer, Commonwealth – McCann Worldgroup, New York. Winners will be announced on Monday, Oct. 20th.
The Cresta Awards cover 12 major competitions: TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Ambient Media, Direct Marketing, Radio, Design, Promotions & Incentives, Branded Entertainment, Crafts and Interactive.
Work is judged on the basis of two criteria only: the originality of the creative idea and the quality of its execution.
A Grand Prix will be awarded to the highest scoring entries that achieve a pre-determined standard.
