You can get it not protecting your stumps, you can get it ignoring the umps. England has a thirst for bitter right now so Victoria Bitter has sent one.
Australia’s most famous beer has created a limited-edition run just for the English. England Bitter will be shipped to the UK today.
To ensure England’s men’s cricketers are aware of the offer, VB will also shortly release a rejigged version of its iconic jingle in the great tradition of banter between our two great cricketing nations. The brand has also taken out full-page ads in major Australian newspapers this morning ahead of the third test starting at Headingley.
The carpe diem follows England coach, Brendon McCullum’s, refusal to have a beer with the Aussies following Pat Cummins’ controversial stumping of Jonny Bairstow during the Lord’s test.
The stunt has tickled Australia’s national pride as well as its larrikin humour:
CUB marketing manager, Marc Lord, stated, “The response from the Australian public – from the Prime Minister down – has been quite extraordinary. The England Bitter campaign seems to be reflecting the pulse of the nation and we couldn’t be happier. The VB jingle has been the soundtrack to the lives of generations of Aussie beer-lovers. We’ve had a lot fun re-recording it for England Bitter. Hopefully even the English will enjoy our Aussie banter.”
Here are the new lyrics to VB’s classic jingle:
You can get it getting stumped.
You can get it complaining to the umps.
You can get it throwing away your wicket
You can get it invoking the spirit of cricket
You get it if your Ben Stokes
You can get it if you’re the coach.
Yes our beer may be bitter.
But our cricket team isn’t
So England, we’ve got a beer with your name on it.
For when you change your mind.
And that beer is England. England Bitter.
And here is the song itself:
“We know the English are bitter about the Lord’s Test, but when they’re feeling less bitter we’ve got a beer to shout them … our fresh new England Bitter,” Lord added.
“England Bitter has got their name on it and we’re sending a few slabs to the English Cricket Team to enjoy once they’ve cooled off. We raise our glass to the whole Australian team for securing a famous win in the second test, and wish them the best of luck in winning the series.”
Free England Bitter t-shirts will also be given out today to Aussie fans at Headingley
