The 56th Annual D&AD Awards is accepting entries for 2018 and two brand new categories have been added.

• Collaborative, which will award the creative executions achieved through a long-standing relationship between an agency and a client.
• Experiential, which will applaud excellent work that demonstrates the interaction between consumers and brands through experience-led activations.

Tim Lindsay, D&AD chief executive officer, stated, “In a media environment that encourages the short-term and tactical it’s never been more important to stand up for craft and creativity. Why? Because the good creates better outcomes than the bad – commercially, socially, sustainably, culturally and politically. D&AD’s role in this is stimulation, not congratulation. There’s too much backslapping when what is needed is a focus on and enablement of creative excellence in advertising and design. We are engaged in a war against mediocrity and you are an important ally. Get involved!”

Entry details are:

• Work entered into D&AD Awards 2018 must have been commercially released between January 1 2017 and March 18 2018 and been produced in genuine response to a client brief.
• It must not have been entered in previous years.
• Work must be entered before February 14 2018.
• The Awards cost from just £75 to enter this year.
• All entries received by December 6 2017 will save 10% on the cost of entry. Freelancers and sole traders who are members of D&AD are eligible to receive a 20% discount.
• Jury announcements will be made later in the year, full information on categories, pricing and dates can be found here.
• The Awards ceremony will be held on April 26 2018 during D&AD Festival, April 24-26 at The Old Truman Brewery, Shoreditch. Awarded work will appear in the D&AD Annual, released in the autumn, and available to purchase exclusively through D&AD. Winning work will also be on display in an exhibition at the heart of D&AD Festival.

Last year, D&AD achieve a 50-50 gender split across all jury presidents for the first time. This year, it has exceeded that. More than half of the jury presidents are women.

The 2018 jury presidents are: