The first set of D&AD Pencil winners for 2017 have been announced. Entrants will only know that they have won a Pencil – not its colour – until the Award Ceremony at Troxy, London on Thursday April 27.
Clemenger BBDO Melbourne has 4 Pencils so far and is equal #3 Pencil winning agency in the world. (see Australia and New Zealand’s Pencil winners so far, below)
The Top 5 ranking countries by Pencils won are so far:
- United Kingdom: 38 Pencils
- United States: 33 Pencils
- Australia: 16 Pencils
- France: 9 Pencil
- 5= Japan, Singapore and Sweden: 7 Pencils
The Top 5 ranking agencies so far are:
- Dentsu: 6 Pencils
- Fred & Farid: 5 Pencils
- 3= Great Guns and Clemenger BBDO Melbourne: 4 Pencils
- 5= Kinetic Singapore, Iconoclast, The New York Times Magazine, CHI&Partners, Ogilvy & Mather Chicago, Ogilvy New York: 3 Pencils
The total number of Pencils awarded in each category are:
- Writing for Design: 6 Pencils
- Outdoor: 21 Pencils
- Crafts for Design: 24 Pencils
- PR: 26 Pencils
- Crafts for Advertising: 32 Pencils
- Creativity for Good: 33 Pencils
- Music Videos: 12 Pencils
- Magazine & Newspaper Design: 23 Pencils
Australia’s Pencil winners so far are:
- For the People, 20th Biennale of Sydney Display in Typography for Design
- For the People, 20th Biennale of Sydney Display inTypeface
- Marcel Australia, Air-Ink for Tiger Beer in Product Design
Marcel Sydney: Tiger Beer repurposes air pollution to make ink
- TBWA\Melbourne, ANZ Pocket Money in Creative B2C Campaign*
- Leo Burnett Sydney, brainBAND for Samsung in Product Design
- Saatchi & Saatchi Sydney, LandCruiser Emergency Network for Toyota in Advertising & Marketing Communications/Brand
- Saatchi & Saatchi Sydney, LandCruiser Emergency Network for Toyota in Service Innovations
- Clemenger BBDO Melbourne, Meet Graham for Transport Accident Commission (Victoria) in Advertising & Marketing Communications /Not for Profit
- Clemenger BBDO Melbourne, Meet Graham for Transport Accident Commission (Victoria) in Ambient
- Clemenger BBDO Melbourne, Meet Graham in Public Affairs Campaign
- Clemenger BBDO Melbourne, Meet Graham for Transport Accident Commission (Victoria) in Integrated Campaign
UPDATE: Clemenger BBDO Melbourne’s Graham becomes world famous
- BWM Dentsu Sydney, Premmie Proud for BabyLove in Writing for Digital Platforms
- Leo Burnett Melbourne, Reword for Headspace in Service Innovations
- Leo Burnett Melbourne, Reword for Headspace in Use of Digital & Social Media
- McCann Melbourne, YMCA Playnasium in Product Design
- BMF, You’ve Gotta Have a Team for Football Federation of Australia in Use of Media Relations
BMF: Be like Yoshi. Because you’ve gotta have a Hyundai A-League team
New Zealand’s Pencil winners so far are:
- Ogilvy & Mather New Zealand, Kauri Cries for Auckland City Council in Sound Design & Use of Music for Websites & Digital Design
- Clemenger BBDO Wellington, The Conscious Crossing for KiwiRail in Design/Brands
