Applications for D&AD’s creative challenge, Brief to Broadcast, with Google, The Glue Society and Google and Revolver/Will O’Rourke, have been extended to October 25.
If you’re a student under 26 you have an extra few days to pitch yourself to change both the advertising industry and your place within it in a single day?
D&AD’s Brief to Broadcast was looking for 30 young creatives who want to work with the industry professionals and craftspeople they need to know and steer a project from brief to broadcast in just a single day.
Now, there are only 10 places left.
The theme for this third Brief to Broadcast event is Stick it to the Man, reflecting the need for more diversity across the advertising and design business.
Tim Lindsay, chief executive officer of D&AD, will be in attendance again for what he calls one of the most exciting and inspiring days in the D&AD calendar.
How do you get to participate? You choose a minority you care about and create a 60 second video which introduces an idea which you think will change lives for the better.
It might concern issues of gender, sexuality or diversity. It might be standing up for minorities from overseas or closer to home. It just needs genuine passion. The entry video will need to present – with passion – a concept which could bring about real social change.
Alice Cogin and Kate Davies, former Brief to Broadcast participants and now members of The Glue Society, noted, “In the films, students will need to demonstrate an ability to make the judges care, by using creativity, strategic thinking and flair. And it will need to be persuasive.
“The more persuasive you can be about making your issue matter, the more likely it is you will be picked for the workshop. So make it brilliant. Make it memorable. Make it provocative. Make it something that only you could have done. And make sure of your place.”
The Glue Society co-founder, Jonathan Kneebone, commented, “This is the third year we have helped D&AD, Google and Will O’Rourke to run Brief to Broadcast. It is one of the most extraordinary projects we help to coordinate because it is about action, not purely conceptual thinking. It is a chance for 30 creative people to get their hands dirty, making something that goes live in under 8 hours. It’s creativity without a safety net.”
Alice Cogin and Kate Davies are just two creatives who made an impact and landed great jobs. Zander Williment became a junior copywriter at Clemenger BBDO Sydney. Willy Maitland became an art director at Clemenger.
To pitch yourself, send your film with your name and contact details to hello@gluesociety.com.
Applications are open to students and young creatives under 26 – and must be received by 5pm on Wednesday October 4, 2017.
