Republic of Everyone has been shortlisted in the D&AD Impact Awards, for its campaign for Sendle, a small 100% carbon neutral delivery service in Australia that made its biggest rival, Australia Post, change its environmentally unfriendly ways.
Republic of Everyone is one of just two Australian entrants shortlisted in the awards. The other was Finch, shortlisted for The Lion’s Share for Mars.
The winners will be announced on November 6 (New York time).
Here is the story of ROE’s campaign, The Sendle Challenge:
Each year around 841 millions are delivered across Australia, putting around 102 million tonnes of CO2 into the atmosphere.
Sendle has delivered 100% carbon neutral since its launch in 2014. That means the company reduces its impact by offsetting emissions (supporting carbon offset projects around the world). But in Australia, the largest delivery company, Australia Post, doesn’t deliver 100% carbon neutral.
So Sendle challenged it to go carbon neutral, now.
Sendle reinterpreted its hallmark device, the postage stamp, showing Australia’s native wildlife, to illustrate Australia Post’s impact on our environment. The stamp became the Sendle sticker, designed to make people stop and think about the true impact of delivery on the planet, a sticker that anyone can put on an Australia Post parcel in order to have Sendle carbon offset it – and in doing so send a message to Australia Post that the people of Australia want them to go carbon neutral now.
The community got behind the idea. Sendle offset 1,428,600 parcels for AusPost, and after only 18 days of campaigning, Australia Post announced that it would deliver carbon neutral too – by offsetting almost every one of its parcels themselves.
“That means millions tonnes of their CO2 will be offset from now on. Little stickers. Big impact,” noted Max Guena, creative director of Republic of Everyone.
View the full D&AD Impact shortlist here.
View the D&AD Future Impact shortlist here. (Future Impact covers all activity, rather than campaigns, that works to promote a brand, business or initiative.) Winners announced on October 23.