D&AD has launched the first of its New Blood Shots briefs, a series of quick-fire New Blood briefs designed to give emerging creatives a faster way to develop their portfolio, impress employers and land a paid commission or role while job opportunities are difficult to access.
The first brief, created in collaboration with HarperCollins Publishers, offers young creatives a chance to design a new brand identity for one of the most beloved book series of all time, The Chronicles of Narnia, as it celebrates its 70th anniversary this autumn.
The competition is open to entry for any new and emerging creatives aged 18 or over without significant experience in a paid creative role. Entries close on December 10 2020.
The Chronicles of Narnia series has sold more than 100 million copies globally and has been translated into 47 languages since The Lion, The Witch and the Wardrobe was first published by HarperCollins in 1950. It has consistently topped polls and best-seller lists as the most beloved books of our time and with successful film, radio, and TV adaptations, Narnia has continued to engage audiences for multiple generations. HarperCollins’ aim is to bring the books to a new generation through a fresh, new brand identity.
The creative goal is to create a new Chronicles of Narnia logo and brand identity that could be the visual driver of the publishing brand for years to come. The winning design has the potential to form the new global identity for The Chronicles of Narnia and be featured on books throughout the world.
More New Blood Shots briefs will launch later this year and throughout 2021.
More information about the brief and how to submit can be found on the D&AD website.
Sammi Vaughan, head of partnerships at D&AD, commented, “D&AD is delighted to be partnering with HarperCollins on our inaugural Shots brief. The iconic world of Narnia is a space defined by imagination and creativity, the perfect place for emerging creatives to showcase their unique creative vision. We’re very excited to see the striking, individual and surprising ways that this year’s creative cohort respond to the brief.”
Suzanne Murphy, US President and Publisher HarperCollins Children’s Books, added, “Readers have cherished C. S. Lewis’s Chronicles of Narnia series and its magical world for decades. We’re thrilled to partner with D&AD to open the wardrobe and invite a new generation of designers to bring their imagination to the New Blood Shots series. We look forward to the exciting creative talent this challenge will inspire.”
