The first round of D&AD Pencils, 16 of the total 34 categories, has been announced. 129 Pencils – 3 White, 13 Yellow, 34 Graphite, 75 Wood and 5 Next – have been awarded across Impact, Side Hustle, Next and Craft.

The Yellow Pencil winners are:

• Grey Tokyo, Hankograph, for WILDAID in Animation, Japan
• TV 2 Denmark, All That We Share – Connected in Casting (x2), Denmark

• Iconoclast Paris, Crocodile Inside for Lacoste, in Production Design, France
• Family Type, Universal Sans for Family Type, in Typography
• Smuggler, The Underdogs for Apple in Direction, The US

https://youtu.be/G9TdA8d5aaU

• TBWA/Media Arts Lab, Apple AirPods Bounce in Direction, The US
• Droga5, Never Lost, for Facebook in Sound Design & Use of Music, The US

https://youtu.be/nWwVFywBCeY

• Work Editorial London, An Open Mind is the Best Look for Droga5 in Editing, The US

• TBWA\Istanbul, Acting Identity, for Theatre House in Typography, Istanbul
• Dentsu Tokyo, Creativity, Uncaged for The Ad Museum Tokyo in Illustration, Japan
• Dentsu West Japan, Hair Calligraphy and Painting, in Photography for India Chemical
• VMLY&R, Mothers Smile Strong for Colgate in Photography, UAE

In these categories, the top-ranking countries by number of Pencils are:

• United States – 33 Pencils. It also has the most Yellow Pencil winners at this stage, 4.

• United Kingdom – 31 Pencils
• Germany – 11 Pencils
• Japan and France – 9 Pencils each

Australia has won 3 Pencils:

• M&C Saatchi, Matesong, for Tourism Australia in Sound Design & Use of Music – Graphite
• Finch, The Lion’s Share Fund, in Impact – Wood
• Garbett Design, Who Gives a Crap Play Edition, for Who Gives a Crap in Illustration – Wood

The top-ranking companies in these categories, by number of Pencils are:

• Jung von Matt AG – 6 Pencils

Its Pencils are:

• The Small Escape for BMW, Wood in Cinematography
• The Small Escape for BMW, Wood in Direction

• TUA – When I have to go for Sea-Eye, Wood in Sound Design & Use of Music
• For Season – Composed by Climate Data for NDR Elbphilharmonie Orchester, Graphite in Sound Design & Use of Music
• The Toughest Test for BMW Group MINI, Graphite in Sound Design & Use of Music
• #LikeABosch for Bosch, Graphite in Casting

• Dentsu, Inc. – 5 Pencils
• Apple, Cossette Toronto, Mother London and TBWA\Paris – 4 Pencils each

The total number of Pencils in each category are:

Impact: 18 Pencil Winners – 3 White, 4 Graphite and 10 Wood

Side Hustle: 2 Pencil Winners – 2 Wood

Next: 5 Pencil Winners – Next Creative: 2 Next Pencils, Next Designer: 2 Next Pencils, Next Director: 1 Next Pencil

Craft: 104 Pencil Winners:

• Animation: 1 Yellow, 6 Graphite, 9 Wood
• Casting: 2 Yellow, 1 Graphite, 1 Wood
• Cinematography: 2 Graphite, 3 Wood

• Direction: 2 Yellow, 2 Graphite, 6 Wood
• Editing: 1 Yellow, 1 Graphite, 4 Wood
• Illustration: 1 Yellow, 1 Graphite, 15 Wood
• Photography: 2 Yellow, 3 Graphite, 6 Wood
• Production Design: 1 Yellow, 1 Graphite
• Sound Design & Use of Music: 1 Yellow, 5 Graphite, 7 Wood
• Typography: 2 Yellow,4 Graphite, 8 Wood
• Visual Effects: 2 Graphite, 4 Wood

Find all Pencil winners here.

Further Pencil winners announcements are scheduled for June 16, July 16, September 8 and September 10.

Tim Lindsay, D&AD chairman, commented, “Judging by the first round of Pencil winners, it is clear that it has been another outstanding year for global creativity. At a time when the world is in crisis, it feels poignant to begin with a broad spectrum of categories and celebrate the craft, impact and potential our creative community has to offer. It is hugely encouraging to see the progressive and vibrant direction that our industry is heading towards, and D&AD are excited to announce further Pencil winners across the coming weeks.”