D&AD winners 1: Black Pencil to Division for music video Cash In, Cash Out

D&AD has announced the first wave of winners for 2023. A Black Pencil has been awarded to Division for Pharell, 21 Savage & Tyler The Creator’s music video, CASH IN, CASH OUT in Visual Effects/Craft. The video used CGI animation to create avatars of the three musicians dancing in a magical environment.

Two Collaborative Pencils were awarded, celebrating innovative and long-lasting partnerships. They went to:

Iyama Design and Kamoi Kakoshi Co, Japan, for ongoing work with MT MASKING TAPE that started with the development of a logo through to a promotional exhibition still held around the world today and
Ogilvy UK and Unilever for A 66-YEAR PARTNERSHIP, a collaboration that began in 1957 when a certain David Ogilvy wrote the first print advert for the Dove beauty bar.

Australia has won 6 Yellow Pencils, 5 Graphite Pencils and 18 Wood Pencils so far:

The Monkeys 2 Yellow Pencils for Tuvalu, The First Digital Nation plus 1 Graphite & 2 Wood

R/GA Australia 2 Yellow Pencils for, We Are Warriors, plus 1 Wood Pencil for MOCA (Museum of Chinese Australia)

Special 1 Yellow Pencil for Middle Seat Lottery for Virgin Australia plus 1 Graphite Pencil

Thinkerbell 1 Yellow Pencil for Furphy, What The Truck?! For Lion

Australia’s winners are:

Animation	Shortlist	Australia	Asia & Pacific	Metalmorphosis	HERO	Toyota Australia
Commerce	Wood Pencil	Australia	Asia & Pacific	KFC Left-Handed	Ogilvy Australia	KFC Australia
Digital	Wood Pencil	Australia	Asia & Pacific	Flipvertising	CHEP Network	Samsung Australia
Digital	Wood Pencil	Australia	Asia & Pacific	FitChix	VMLY&R Melbourne	Honest Eggs Co.
Digital	Shortlist	Australia	Asia & Pacific	I’m Neale Daniher	Clemenger BBDO	FightMND
Direct	Shortlist	Australia	Asia & Pacific	Mission for Earth Habitation	Howatson+Company	University of New South Wales
Direct	Shortlist	Australia	Asia & Pacific	Furphy, What The Truck?!	Thinkerbell	Lion
Direct	Wood Pencil	Australia	Asia & Pacific	The Audio Ad You Can See	VMLY&R Australia	Defence Force Recruiting
Direction	Shortlist	Australia	Asia & Pacific	The Reluctant Shanty	FINCH / BMF	UNHCR
Experiential	Shortlist	Australia	Asia & Pacific	Mission for Earth Habitation	Howatson+Company	University of New South Wales
Media	Wood Pencil	Australia	Asia & Pacific	Flipvertising	CHEP Network	Samsung Australia
Media	Shortlist	Australia	Asia & Pacific	R Plates	TBWA\Sydney / Eleven / Fleishmanhillard	mycar Tyre & Auto
Media	Wood Pencil	Australia	Asia & Pacific	FitChix	VMLY&R Melbourne	Honest Eggs Co.
PR	Yellow Pencil	Australia	Asia & Pacific	VA Middle Seat Lottery	Special Group Sydney	Virgin Australia Group
PR	Graphite Pencil	Australia	Asia & Pacific	VA Middle Seat Lottery	Special Group Sydney	Virgin Australia Group
PR	Graphite Pencil	Australia	Asia & Pacific	Classify Consent	TBWA\Sydney / Eleven / Fleishmanhillard	Consent Labs
Press & Outdoor	Yellow Pencil	Australia	Asia & Pacific	Furphy, What The Truck?!	Thinkerbell	Lion
Production Design	Shortlist	Australia	Asia & Pacific	Metalmorphosis	HERO	Toyota Australia
Radio & Audio	Wood Pencil	Australia	Asia & Pacific	Special You Can Buy	BMF	ALDI Australia
Radio & Audio	Graphite Pencil	Australia	Asia & Pacific	The Audio Ad You Can See	VMLY&R Australia	Defence Force Recruitment
Radio & Audio	Shortlist	Australia	Asia & Pacific	Whitelion Youth. The Loudest Call	Ogilvy Australia	Whitelion
Sound Design & Use of Music	Shortlist	Australia	Asia & Pacific	Temple	Leila Jeffreys / Melvin J. Montalban	Vivid Festival
Sound Design & Use of Music	Shortlist	Australia	Asia & Pacific	The Reluctant Shanty	FINCH / BMF / Rumble Studios	UNHCR
Animation	Shortlist	Australia, Poland	Asia & Pacific, Europe	G’Day	FINCH / M&C Saatchi Sydney / Platige Image	Tourism Australia
Direct	Shortlist	Australia, Tuvalu	Asia & Pacific	The First Digital Nation	The Monkeys	The Government of Tuvalu
Film	Wood Pencil	Australia, Tuvalu	Asia & Pacific	The First Digital Nation	The Monkeys	The Government of Tuvalu
PR	Graphite Pencil	Australia, Tuvalu	Asia & Pacific	The First Digital Nation	The Monkeys	The Government of Tuvalu
PR	Yellow Pencil	Australia, Tuvalu	Asia & Pacific	The First Digital Nation	The Monkeys	The Government of Tuvalu
PR	Yellow Pencil	Australia, Tuvalu	Asia & Pacific	The First Digital Nation	The Monkeys	The Government of Tuvalu
Commerce	Wood Pencil	Australia, Vietnam	Asia & Pacific	VA Middle Seat Lottery	Special Group Sydney / Leo Burnett / M&T Vietnam	Virgin Australia Group

Find all winners here.

Donal Keenan, Awards Director at D&AD, commented, “This first round of winners reflects the strong standing of craft at the D&AD Awards with the first-ever Black Pencil for Visual Effects. An outstanding piece of work that swept the board in many other production craft categories this year. We can also see from the Collaborative Award how brands can successfully drive positive change in society and also build commercial brand success. Well done to the winners for setting that example.”

The number of Pencils awarded so far are: Craft: 124 Pencil Winners ● Animation: 10 ● Art Direction: 9 ● Casting: 15 ● Cinematography: 5 ● Direction: 34 ● Editing: 7 ● Production Design: 7 ● Sound Design & Use of Music: 17 ● Visual Effects: 9 ● Writing for Advertising: 11 Collaborative: 2 Pencil Winners Advertising: 250 Pencil Winners ● Digital: 28 ● Direct: 37 ● Experiential: 35 ● Commerce: 20 ● Film: 23 ● Integrated: 9 ● Media: 35 ● PR: 35 ● Press & Outdoor: 20 ● Radio & Audio: 8

The remaining Craft, Side Hustle, Design, Culture and Impact winners, as well as Companies of the Year and President’s Award, will be announced tomorrow. This year, there were a record number of entries to the Awards, with nearly 30,000 individual pieces of work making up the 12,243 entries.