David Droga will step down from his role as CEO of Accenture Song at the end of the current fiscal year. He will move into the role of vice chair at Accenture on September 1, taking on broader strategic responsibilities across the company. Ndidi Oteh will take up the position of CEO. Nick Law, former Apple and R/GA executive, will become creative strategy and experience lead.

Droga has been with Accenture since 2019 when it acquired Droga5, the creative agency he founded in 2006. He was appointed Accenture Song’s CEO and creative chairman in 2021.

David began his career at 18 in Australia as a copywriter at FCB. Six months later he joined start-up agency, OMON. He moved to Singapore in 1996 to become executive creative director of Saatchi & Saatchi Singapore and regional creative director of Saatchi Asia. He moved to London to become executive creative director of Saatchi & Saatchi London in 1999. In 2000, Publicis Groupe acquired Saatchi & Saatchi and in 2004, Droga was promoted to worldwide chief creative officer of the Publicis Network and moved to New York in 2005.He was named World’s Top Creative Director by Ad Age in 2002, has been recognised as the most awarded creative in Cannes Lions history and became the youngest recipient of Cannes Lions’ Lion of St. Mark in 2017 at age 47.

Droga led the rebrand of Accenture to Accenture Song and unified more than 40 acquisitions under the new name and Song’s revenue grew from US$12.5 billion to US$19 billion by the end of the 2024 fiscal year. Under Droga’s leadership, the company integrated creativity, technology, design, AI, strategy, and data into a single platform and received top accolades including multiple Cannes Lions Grands Prix, I-COM Data Creativity Awards, Red Dot Design Awards, Webbys, and its first Emmy. He has been at the helm of famous campaigns for brands such as The New York Times, the British Army, Under Armour, Marc Ecko, Meta, Game of Thrones, UNICEF, Amazon, the NSPCC, Puma, the New York City Department of Education, Tourism Australia, JAY-Z, JPMorgan Chase and Coinbase.

Ndidi Oteh, currently Accenture Song’s Americas lead, joined Accenture in 2011 and has worked with a number of Fortune 500 companies, leading digital transformations and consumer growth initiatives. Both Oteh and Law will join Accenture’s Global Management Committee (GMC).

“David Droga has long been a singular force and a once-in-a-generation creative leader and business builder and he has lived our core value of stewardship and has developed the next generation of leaders who will build an even better Song,” stated Julie Sweet, chair and CEO of Accenture. “He brings humanity, imagination, clarity, and confidence to everything he touches and helps redefine how businesses grow and connect. His brilliance is matched only by his generosity, integrity, and belief in others. As Accenture’s vice chair, his legacy and impact will continue for our people, our work, and our purpose.”

Droga added, “It has been a privilege to be part of so many missions and cultures around the world. With such extraordinary leadership in place, it felt like the right time. I could not be more confident that Ndidi, Sean [Lyons] and Nick will continue building on Song’s legacy of innovation, creativity, and performance. I am also deeply grateful for Julie Sweet’s trust, our partnership, and what will be an enduring friendship.

“I honestly could not be more grateful for my career and the opportunities I’ve had. The people who believed in me, the talent I’ve worked alongside, the clients we’ve served, the trust, the ambition, the camaraderie, it’s all part of me. After 30 plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that, but also to contribute in new ways. I am also excited to spend more time suffixing: Thinking, daydreaming, advising, investing, giving, mentoring, exploring, learning, playing, appreciating, family-ing, sleeping-in-ing.”