Imitation mobile games is an unwelcome trend for Clash Royale, with lookalike games blurring the lines for players. But DAVID New York has found a way to combat it. The campaign Copycats Welcome, calls out copycat titles mimicking the game’s gameplay, weapons, and characters, while inviting players to convert their progress in those games into rewards in the real Clash Royale.

The campaign reframes imitation as an opportunity, encouraging players to leave copycat games behind and reconnect with the original experience.

In the campaign film original characters, including the Barbarian and Archer, are pulled into a portal that drops them into a series of fake Clash Royale worlds, where they encounter their own imitators. From “Bash Royale” to “Space Royale,” the characters navigate distorted versions of the game before finding their way back to the real arena. The film concludes by inviting players to abandon copycat games and convert their progress into rewards within Clash Royale. Players can trade in their experience from imitation games and reconnect with the original through a dedicated microsite.

So far, in 5 days, more than 2.3M players have exchanged their progress for rewards in the game.