Ghosts and ghouls are nothing for anyone with a baby or toddler. Their real terror is the diaper blow-put. DAVID New York and Huggies are bringing the horrors of baby blowouts to life this Halloween with a comedic twist. 

The brilliantly funny, terrfiyingly relatable Full-Blown Horror Stories audio campaign wraps the everyday nightmare of a blowout in tropes and homage to iconic horror movies, warning that such Halloween frights could be avoided with the help of Huggies.

To keep listeners on their toes, each spot is designed to lead listeners to believe that something truly terrifying is about to happen, only to reveal a more relatable and comedic scare for parents – the mess of a blowout. The misdirect is aided by a rich soundscape that brings the horror of this everyday scenario to its fullest. The first spot, Paranormal Stomach Activity, takes inspiration from the found footage genre of horror, the other, The Messiest Exorcism, takes a more pulp-horror approach.

“If you have a kid, you know that there are few things as terrifying as when they have a blowout. But the goal of this campaign isn’t to scare people. We wanted to bring out the fun, absurdity, and unexpectedness of these situations, because with Huggies, there’s truly nothing to fear,” stated Lauren Varvara, executive creative director at DAVID.

Full-Blown Horror Stories will run throughout Halloween, bringing its horror stories to the ears of millions of listeners across the country.

Credits
Client: Huggies
Global Chief Creative & Design: Luiz Sanches
US BCC President: Andrea Zahumensky
General Manager: Matt Barresi
Brand Director: Anjula Shokar
Senior Brand Manager: Evan Scanzera
PR Manager: Tabitha Dosch
Creative Agency: DAVID New York
Global Chief Creative Officer and Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
North America Managing Director: Carolina Vieira
North America Chief Creative Officer: Daniel Lobatón
Chief Creative Officer: Edgard Gianesi
Executive Creative Director: Lauren Varvara
Associate Creative Director, Copywriter: Thomas Nitti
Associate Creative Director, Art Director: Seiji Wakabayashi
Global Strategy Officer: Paula Vampre
Executive Client Director: Shani Athureliya
Account Director: Irene León
Head of Production: Brenda Morrison Fell
Associate Producer: Sophie Freid
Director of Business Affairs: Barbara Karalis
Global PR & Communications Director: Sandra Azedo
Media Agency: KCO