Every year Clash of Clans players look forward to Hammer Jam. During this annual event, players can build up their villages quicker than ever before. But this year, players will have to use those boosts to upgrade as if their (Villagers’) lives depend on it – because a meteor threatens to destroy everything, they’ve worked so hard on for years.
DAVID New York’s new campaign for Clash of Clans is built from real life, a real asteroid event. 2007 FT3 once threatened Earth but inexplicably disappeared back in 2007.
In the campaign, 2007 FT3 has reappeared and is headed straight towards players’ villages. Hank Green is hehind it all. The campaign reveals the true reason why asteroid 2007 FT3 went missing. In 2007, Hank Green and a fellow scientist saved our world by sending it to the world of Clash of Clans instead – with dire consequences. Though Hank now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam.
The campaign began with “leaked documents” alluding to Hank’s involvement and the truth about 2007 FT3 spreading on Reddit and other social channels and were picked up by theorising influencers. But even with the truth now revealed, the threat of the meteor still looms.
“In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to 80’s and 90’s sci-fi flicks. Now, it’s up to the fans to save their village from destruction,” stated André Toledo, CCO, DAVID New York.
Credits:
Client: Supercell [Clash of Clans]
Iwo Zakowski: Head of Live Games Marketing
David Edwards & Yiannis Alexopoulos: Product Marketing Managers
Jannica Routamo: Marketing Producer
Yuri Yoshimura: Marketing Producer
Vladislav Perge: Community Manager
Enni Linus & Ana Martins: Creative Producers
Creative Agency: DAVID New York
Pancho Cassis: Global CCO & Partner
Sylvia Panico: Global COO
Daniel Lobatón: North America CCO
André Toledo: Chief Creative Officer
Lauren Varvara: Executive Creative Director
Pedro Sattin: Creative Director
Seiji Wakabayashi & Thomas Nitti: Associate Creative Directors
Brenda Morrison Fell: North America Head of Production
Tomas Diego & Katie Lemke: Senior Producers
Sophie Freid: Junior Producer
Barbara Karalis: Business Affairs Director
Catalina Peña: Senior Business Affairs Manager
Carol Vieira: North America MD
Brett Niebling: Group Account Director
Enrique Espinetti: Account Director
Laura Saliba: Account Executive
Paula Vampre: Global Chief Strategy Officer
Victoria Aldecocea: Strategist
Sandra Azedo: Global PR & Communications Director
Production Company: Gifted Youth
Dave Green: Director
Josh Morse: Executive Producer
Stephan Mohammed: Line Producer
Christen Sprenger: Director of Photography
Kasra Farahani: Production Designer
Offline: Arcade Edit
Sila Soyer: Managing Partner
Fanny Cruz: Executive Producer
Anna Butler: Senior Post Producer
Chris Angel: Assistant Editor
Jeff Ferruzzo: Editor (Long Form)
Alex Pirrone: Editor & Sound Designer (Teaser)
